We are excited to partner with Horizon House Senior Living at the Leading Age conference in Nashville this year to present Best Practices in Online Communications. Horizon House is a continuing care retirement community providing senior living and care in downtown Seattle. Their core services include independent living, assisted living, and memory care. They are deeply committed to the holistic wellness of their residents and are known for their community involvement. We will use this session to explore how Horizon House has improved their marketing and outreach programs by implementing a comprehensive online communications program.

If you are attending the conference, we invite you to join us as we share our experiences and challenges in developing a robust online communications program. We will be focusing on the community’s experience with blogging, email marketing, Facebook, and organic search engine optimization. We look forward to seeing you there.

Wednesday October 22
11:30 a.m. – 1:00 p.m.
140-G. Best Practices in Online Communications

  • Understand the online marketing tools numerous companies use to generate leads and increase sales in senior living.
  • Learn to use search engine optimization, email marketing and social media to support your organization’s marketing and communications goals.
  • Discover the strategies you need to strengthen your online presence and the tools to track the success of your investment.

If you’re unable to attend this session, we invite you to stop by Booth 1152 or schedule a time for us to meet with you to discuss your specific needs in more detail.

Speakers:
Connie Parsons, President/COO, IlluminAge, Seattle, WA.
Jackie Claessens, Marketing & Community Relations Officer, Horizon House, Seattle, WA.]]>