In the world of eCommerce, getting more visitors to your website is the Holy Grail. Here are some tips to help you demystify what often seems like an unachievable feat.

  • Create great content. As we mentioned in this post, the first rule for attracting visitors to your site is the same as it is for any marketing tool – tell a compelling story. Engaging content is the single most important thing to drive visitors to your site.
  • Make your site visually appealing. It makes intuitive sense that a website that’s visually attractive will attract more visitors than a site that’s visually uninteresting. Numerous studies confirm that people engage more with images, infographics, and videos. The more visually stimulating material on your site, the more visitors you’ll attract.
  • Create (and update) a blog. A blog allows you to provide a steady stream of new information on your website, giving people a reason to visit more often – if it’s maintained. Unfortunately, blogs typically get the stepchild treatment, and new posts are added only as time allows. To attract visitors, your blog needs to become a priority. Search engines love fresh content, so a regularly maintained blog will increase your search engine rankings, increasing traffic to your site. A blog also helps establish your expertise in the senior care industry. Submit your blog posts to sites such as StumbleUpon and Reddit to reach an even bigger audience.
  • Add a dynamic feature on your site. In addition to a blog, having a space on your site that is constantly changing creates interest and keeps your site fresh. For senior living companies, this could include a “Resident of the Week” section, highlighting a resident’s life story and why they love living at the community. This could also be as simple as an inspirational saying that changes daily or a quiz. BuzzSumo analyzed the social share counts for over 100 million articles over an eight-month period and discovered that eight of the top 10 most-shared articles were quizzes.
  • Use your social media pages to promote your site. Your social media pages are the perfect place to promote your latest blog post or latest news item. This not only keeps traffic flowing to your site, it makes your social media pages more relevant and informative, increasing traffic to those sites as well. Be sure to include an image or photo with your post. A recent study found that posts with photos receive 53 percent more likes, 104 percent more comments and 120 percent more engagement.
  • Make sure your site is search engine friendly. Write SEO-friendly copy and interesting meta description tags. For more information, check out Google’s SEO Starter Guide.
  • Send regular emails to your customers, prospects and professional referrals. Promote your site through emails to a targeted list. Include links to your latest blog posts as well as any company news and information your audience would find relevant.
  • Make your content easy to share. Include share buttons on your site so people can easily send content to others who might be interested in your service. Include a call to action on every page, instructing people on what it is you want them to do – call for more information or schedule a tour of your community or facility.
  • Sign up for Help A Reporter Out (HARO) alerts. When you subscribe to HARO (you can do so free of charge), you’ll get alerts delivered to your inbox from reporters looking for sources on a particular topic. If you feel qualified to speak on a particular topic, send the reporter a response about why you’d be a good person to be quoted in their article. Getting your company mentioned in a media story is a great way to drive more people to your site.
  • Promote your website on all of your printed material. Make sure your URL is printed on your letterhead, business cards, brochures, newsletters, ads, etc. Also include it as part of your email signature.

Maintaining an active website takes a lot of work. If you need some assistance and expertise in creating a website that engages visitors and produces results, give us a call. We can help with website design and copywriting, SEO, creating a blog, as well as promoting your website on social media and through email marketing.