Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested … Read More
May 2016 was the fifth month in a row to set records for heat and the trend is expected to continue. Higher temperatures often increase the likelihood of wildfires. Additionally, high-density regions, like southern California … Read More
Watch the recorded archive of the demonstration.Join us for a 30-minute demonstration on Thursday, April 21 at 11:00 a.m. PDT, to learn more about IlluminAge’s EngAge eCommunications program. This is a full-service online marketing program that enables your organization to harness … Read More
In a technology-driven world, it's imperative that senior care organizations maintain a strong online reputation. Join us to explore how to best utilize email, blogs, and social media to position your organization as an expert in senior care while increasing confidence in your services. … Read More
Play the ArchiveJoin us for this up-close look at social media and how it can expand your outreach to older adults and the senior care network. Our presenter will be Irene Stewart, planning, newsletter, and social media coordinator at Aging and Disability Services … Read More
Google is changing its search algorithm for mobile devices. This means that, as of April 21, if your site isn’t optimized for mobile devices, your ranking will fall when people search for you on their smartphones (as of now, the new algorithm will not affect tablet searches). More than 40 percent of Internet time is … Read More
Your Blog & Online Marketing: SEO, Social Media & Email. A blog can be one of the most powerful tools in your marketing program. It creates a library of information on your site that establishes your organization as a leader in your field. … Read More
Social media is here to stay. Pew Internet just released new figures showing that "73% of online adults now use a social networking site of some kind" and confirming that Facebook is the dominant platform in number of users. While it may seem a bit daunting, managing … Read More
Domain name registration is an important…and fairly simple part of your website program. Domain name registration is the purchase and renewal of your URL, or website address. There are many providers through whom you can purchase your domain name … Read More
The most common issue I see in search engine optimization for senior care is the avoidance of the term nursing home. It is still commonly used terminology for your referral sources, and therefore your prospective residents and their families who are researching your services. While no one may want to go to a nursing home … Read More