“Clear Your Cache”

Published: November 19, 2019

Picture a familiar scenario: You’re working with a developer. You requested a change and your developer said it was completed, but you don’t see it. So you reach out again and say, “I refreshed the page and I don’t see the change.” And the response is the incredibly common: “clear your cache.” You, as a … Read More

Update Your Communications for Your Baby Boomer Audience

Published: October 31, 2019

“Hey photographer! How about getting those models to face the camera?” You’ve probably seen 1,000 versions of this stock photo—so common in the senior communications of yesteryear. Not so long ago, the IlluminAge blog was reporting on ways the baby boomer generation was stepping up to the plate to provide care for older loved ones. … Read More

Increase Leads and Admissions for Skilled Nursing Facilities with Paid Search

Published: September 30, 2019

As consumers become more engaged in their own healthcare, online research and shopping play a bigger role in your facility’s ability to attract potential leads. Paid search campaigns can help skilled nursing facilities control the message that consumers see when they search for services, as well as ensure that the facility is visible as a … Read More

Yelp—How and Why

Published: January 23, 2019

For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. … Read More

Yelp and Nursing Homes: What Does This Mean for Me?

Published: November 28, 2018

You may have seen recent coverage of Yelp's review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? … Read More

Google My Business for Senior Living

Published: September 5, 2018

Ranking in search for senior living can be a challenge; between niche keywords and a wealth of local competition, it can be tough to establish yourself. Getting signed up and verified on Google My Business can help you stand out. … Read More

Setting Up Your Business Page on Facebook

Published: July 13, 2018

Business pages for Facebook allow us, as marketers, to do several things: Separate a business presence from a personal presence on Facebook; Create a page with a structure that best serves your goal; Develop an audience that is interested in what your business does … Read More

How to Get Online Reviews from Customers

Published: May 8, 2018

Online reviews are an integral part of your business’s online reputation. Whether you provide home health care or run a nursing home, reviews about your work, staff, or facility are essential to growing and retaining your customer base. … Read More

Do I Need Online Reviews?

Published: March 17, 2018

If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More