How Content Assets Support Your Website

Published: January 7, 2021

We all know assets are a good thing to have. When it comes to websites, assets are also a good thing to share – including for senior-serving organizations such as care managers, CCRCs, and nursing homes. The assets we’re talking about are the content and documents you share with or give to your website visitors. … Read More

Unprecedented! – A Virtual Convention Case Study

Published: November 20, 2020

This guest post comes from our friends at the Washington Health Care Association. Washington Health Care Association recently presented its 2020 annual convention, Unprecedented!, as a virtual event. Although we missed our in-person convention format, our virtual alternative went smoothly. This is a short case study describing the steps we took and lessons we learned for … Read More

Building Your Brand With Employee Communications

Published: October 22, 2020

Senior-oriented workplaces have the most dedicated employees we know. Every day, at senior living homes, aging services companies, and senior healthcare providers, staff provide care and companionship for our aging relatives and friends, some of it life-sustaining. Keeping these valued and trusted front-line workers fully informed about workplace issues—everything from benefits to COVID-related precautions—is critical … Read More

Keeping users up-to-date on covid

COVID Website Updates—Efficient and Effective Solutions

Published: August 7, 2020

Over the course of the last several months, we have seen our clients implement many solutions for ongoing mandatory COVID status updates. For many clients, their website has become the hub of ongoing COVID communications. If you would like to improve efficiencies in updating your website, IlluminAge can help. … Read More

Celebrating the Americans with Disabilities Act (ADA)

Published: July 23, 2020

IlluminAge Communication Partners is proud to support the 30th anniversary of the Americans with Disabilities Act (ADA). President George H.W. Bush signed this important civil rights act into law on July 26, 1990. The ADA prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and … Read More

Thank You Healthcare Heroes!

IlluminAge Salutes Our Heroes

Published: July 6, 2020

We think this every day, but should not forget to express it! These days, each member of the IlluminAge team is feeling ongoing admiration for our many clients in senior care who during the pandemic have been doing so much for the people they serve. … Read More

While your issues may be complex, don't make them complicated.

Communicating During a Crisis

Published: March 12, 2020

Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More

Website Content & More: Sharing Updates on Coronavirus

Published: March 9, 2020

Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More

Potential Residents Are Making Virtual Visits to Your Community—On Facebook

Published: January 15, 2020

Mom experienced some complications with her hip replacement, and the family is scrambling to find a short-term rehab solution. They talk with the hospital discharge planner and Mom’s doctor, and also with friends who have experience with local facilities. But if you were sitting around the kitchen table with them, you might notice that they’re … Read More

“Clear Your Cache”

Published: November 19, 2019

Picture a familiar scenario: You’re working with a developer. You requested a change and your developer said it was completed, but you don’t see it. So you reach out again and say, “I refreshed the page and I don’t see the change.” And the response is the incredibly common: “clear your cache.” You, as a … Read More

Update Your Communications for Your Baby Boomer Audience

Published: October 31, 2019

“Hey photographer! How about getting those models to face the camera?” You’ve probably seen 1,000 versions of this stock photo—so common in the senior communications of yesteryear. Not so long ago, the IlluminAge blog was reporting on ways the baby boomer generation was stepping up to the plate to provide care for older loved ones. … Read More

Increase Leads and Admissions for Skilled Nursing Facilities with Paid Search

Published: September 30, 2019

As consumers become more engaged in their own healthcare, online research and shopping play a bigger role in your facility’s ability to attract potential leads. Paid search campaigns can help skilled nursing facilities control the message that consumers see when they search for services, as well as ensure that the facility is visible as a … Read More