Senior woman with cell phone holding like button

Exploring the strategic initiatives and outcomes that helped elevate online visibility on Facebook, grow audience, and drive meaningful engagement. 

Our client, a leading skilled nursing and rehabilitation management company operating multiple facilities, aimed to implement a dynamic social media strategy to foster connections with local communities, highlight their services, and boost digital engagement.

They understood the importance of being active participants in online conversations surrounding their facilities, rather than merely observing them. This case study explores the strategic initiatives and outcomes that helped elevate their online visibility on Facebook, grow their audience, and drive meaningful engagement. 

Multi-facility management company

A multi-facility management company operating approximately 50 skilled nursing and rehabilitation centers across Louisiana and Mississippi, committed to enhancing quality of life through compassionate, person-centered care. 

To leverage social media as a marketing and outreach tool by: 

  1. Broadening their social media presence across 30 select facilities. 
  2. Growing their follower base and increasing engagement. 
  3. Enhancing their overall social media presence to foster community relationships and promote facility offerings. 

From September 2021 through September 2024, the company’s social media presence showed substantial growth: 

  • Social media followers consistently increased by an average of 56% year-over-year (YOY). 
  • On average, facility social media pages gained an average of 323 new followers, a 294% increase.  
  • Page reach improved significantly. From 2022 to 2023, reach increased by almost 12,000 people, with 2024 numbers surpassing those of 2023.  
  • Engagement metrics also grew, with facilities receiving an average of over 1,550 content interactions monthly. 

Our collaboration with the multi-facility management company produced invaluable insights:

Posts reflecting each facility’s unique character and community involvement received notably higher engagement, emphasizing the value of tailored content. 

Regular updates kept the facility audiences engaged, with YOY growth demonstrating the impact of consistency in follower acquisition and retention. 

By focusing on a combination of subject matter expert and facility-specific content, the strategy successfully increased reach and follower base, proving effective for multi-location organizations in the senior care sector. 


IlluminAge Communication Partners helped increase online visibility and strengthen ties with local communities.

IlluminAge Communication Partners successfully guided their skilled nursing management client in building an engaging and impactful social media presence across multiple facilities. This collaboration not only increased online visibility but also strengthened ties with local communities, creating a lasting digital footprint that supports marketing and outreach goals.