Published: November 20, 2023
In the ever-evolving landscape of digital marketing, where managing advertising campaigns, social media efforts, and website performance can often feel like an uphill battle, IlluminAge’s monthly reports come to the rescue. These reports are specifically designed to provide clarity in the midst of complexity, serving as a valuable tool to help you gain a deeper … Read More
Published: April 27, 2023
Google Analytics dominates the field of website traffic reporting and analysis. Each website we design and host includes code used by Google Analytics to measure and report the volume and characteristics of website visits and visitors. Since its introduction in 2012, Google’s analytics platform has been known as Universal Analytics, or UA for short. There … Read More
Published: August 9, 2022
We are excited to announce an important product upgrade to one of IlluminAge’s most popular publications! For nearly three decades, our advance directives booklet, On Your Behalf, has made state-specific advance directives compliance easier for our clients. The new, contemporary patient/resident handout format gathers the “must-provide” information required by the Patient Self-Determination Act into an … Read More
Published: January 20, 2022
Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested … Read More
Published: August 7, 2020
Over the course of the last several months, we have seen our clients implement many solutions for ongoing mandatory COVID status updates. For many clients, their website has become the hub of ongoing COVID communications. If you would like to improve efficiencies in updating your website, IlluminAge can help. … Read More
Published: March 12, 2020
Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More
Published: March 9, 2020
Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More
Published: January 15, 2020
Mom experienced some complications with her hip replacement, and the family is scrambling to find a short-term rehab solution. They talk with the hospital discharge planner and Mom’s doctor, and also with friends who have experience with local facilities. But if you were sitting around the kitchen table with them, you might notice that they’re … Read More
Published: September 30, 2019
As consumers become more engaged in their own healthcare, online research and shopping play a bigger role in your facility’s ability to attract potential leads. Paid search campaigns can help skilled nursing facilities control the message that consumers see when they search for services, as well as ensure that the facility is visible as a … Read More
Published: November 28, 2018
You may have seen recent coverage of Yelp's review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? … Read More
Published: March 17, 2018
If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More
Published: April 20, 2017
There are many simple things people do that weaken their marketing messages. Most people aren’t even aware they make these mistakes and no customer has probably ever cited these issues as a reason they didn’t make a purchase. But subliminally, they can create an unwanted effect in your communications … Read More