Keeping users up-to-date on covid

COVID Website Updates—Efficient and Effective Solutions

Published: August 7, 2020

Over the course of the last several months, we have seen our clients implement many solutions for ongoing mandatory COVID status updates. For many clients, their website has become the hub of ongoing COVID communications. If you would like to improve efficiencies in updating your website, IlluminAge can help. … Read More

While your issues may be complex, don't make them complicated.

Communicating During a Crisis

Published: March 12, 2020

Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More

Website Content & More: Sharing Updates on Coronavirus

Published: March 9, 2020

Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More

Potential Residents Are Making Virtual Visits to Your Community—On Facebook

Published: January 15, 2020

Mom experienced some complications with her hip replacement, and the family is scrambling to find a short-term rehab solution. They talk with the hospital discharge planner and Mom’s doctor, and also with friends who have experience with local facilities. But if you were sitting around the kitchen table with them, you might notice that they’re … Read More

Increase Leads and Admissions for Skilled Nursing Facilities with Paid Search

Published: September 30, 2019

As consumers become more engaged in their own healthcare, online research and shopping play a bigger role in your facility’s ability to attract potential leads. Paid search campaigns can help skilled nursing facilities control the message that consumers see when they search for services, as well as ensure that the facility is visible as a … Read More

Yelp and Nursing Homes: What Does This Mean for Me?

Published: November 28, 2018

You may have seen recent coverage of Yelp's review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? … Read More

Do I Need Online Reviews?

Published: March 17, 2018

If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More

Five Ways to Strengthen Your Marketing Communication Messages

Published: April 20, 2017

There are many simple things people do that weaken their marketing messages. Most people aren’t even aware they make these mistakes and no customer has probably ever cited these issues as a reason they didn’t make a purchase. But subliminally, they can create an unwanted effect in your communications … Read More

Notes From MozCon

Published: September 22, 2016

Our very own Anne Wiltgen, Sales and Marketing Specialist, has a long history of doing good. Having worked in the public service and nonprofit sectors for 10 years, Anne brought her skills and positive intentions to IlluminAge, where she works diligently to ensure senior care clients … Read More

The Search for Great Senior Care Content

Published: July 7, 2016

We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More