Julie was a Registered Nurse in a skilled nursing facility. One day, the facility was having a holiday celebration and Julie took a picture of some of her patients enjoying the festivities and posted it to Facebook. … Read More
Our very own Anne Wiltgen, Sales and Marketing Specialist, has a long history of doing good. Having worked in the public service and nonprofit sectors for 10 years, Anne brought her skills and positive intentions to IlluminAge, where she works diligently to ensure senior care clients … Read More
We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More
Our client, Franke Tobey Jones (FTJ), recently won a Silver Award for Excellence in Sales and Marketing/Digital Marketing from LeadingAge Washington for their online newsletter, which IlluminAge designs and distributes for them. … Read More
We launched EngAge eCommunications about a year ago. This powerful program allows senior care companies to connect with their audience through three online tools that we create and distribute for you: blogs, social media and email. Program components include: … Read More
Watch the recorded archive of the demonstration.Join us for a 30-minute demonstration on Thursday, April 21 at 11:00 a.m. PDT, to learn more about IlluminAge’s EngAge eCommunications program. This is a full-service online marketing program that enables your organization to harness … Read More
Spending time with others is crucial for the physical and cognitive health and all-around quality of life of seniors. University of Chicago researcher John Cacioppo even says, “Chronic loneliness belongs among other health risk factors such as smoking, obesity or lack of exercise.” … Read More
Online reviews are everywhere. Yelp, Amazon, Google+, Open Table, and TripAdvisor are just a few. No matter what business you’re in, there’s someone out there reviewing you. If you’re not paying attention to what people are saying about you online, you should. … Read More
One often-overlooked area of a marketing communications strategy is public relations. In today’s media-rich environment, PR is an area that savvy companies simply can’t afford to ignore. A positive news story can go a long way in strengthening your brand and creating “buzz” … Read More