Notes From MozCon

Published: September 22, 2016

Our very own Anne Wiltgen, Sales and Marketing Specialist, has a long history of doing good. Having worked in the public service and nonprofit sectors for 10 years, Anne brought her skills and positive intentions to IlluminAge, where she works diligently to ensure senior care clients … Read More

The Search for Great Senior Care Content

Published: July 7, 2016

We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More

Case Study – Online Marketing in Care Management

Published: May 5, 2016

We launched EngAge eCommunications about a year ago. This powerful program allows senior care companies to connect with their audience through three online tools that we create and distribute for you: blogs, social media and email. Program components include: … Read More

Demo of EngAge eCommunications

Published: March 10, 2016

Watch the recorded archive of the demonstration.Join us for a 30-minute demonstration on Thursday, April 21 at 11:00 a.m. PDT, to learn more about IlluminAge’s EngAge eCommunications program. This is a full-service online marketing program that enables your organization to harness … Read More

Is Online Socialization Really Socialization?

Published: March 27, 2015

Spending time with others is crucial for the physical and cognitive health and all-around quality of life of seniors. University of Chicago researcher John Cacioppo even says, “Chronic loneliness belongs among other health risk factors such as smoking, obesity or lack of exercise.” … Read More

Maintaining a Strong Online Reputation

Published: February 27, 2015

Online reviews are everywhere. Yelp, Amazon, Google+, Open Table, and TripAdvisor are just a few. No matter what business you’re in, there’s someone out there reviewing you. If you’re not paying attention to what people are saying about you online, you should. … Read More

The Power of the Press (Release)

Published: January 15, 2015

One often-overlooked area of a marketing communications strategy is public relations. In today’s media-rich environment, PR is an area that savvy companies simply can’t afford to ignore. A positive news story can go a long way in strengthening your brand and creating “buzz” … Read More