Google My Business for Senior Living

Published: September 5, 2018

Ranking in search for senior living can be a challenge; between niche keywords and a wealth of local competition, it can be tough to establish yourself. Getting signed up and verified on Google My Business can help you stand out. … Read More

Setting Up Your Business Page on Facebook

Published: July 13, 2018

Business pages for Facebook allow us, as marketers, to do several things: Separate a business presence from a personal presence on Facebook; Create a page with a structure that best serves your goal; Develop an audience that is interested in what your business does … Read More

Online Marketing and Reputation Management: Webinar Archive

Published: March 2, 2016

In a technology-driven world, it's imperative that senior care organizations maintain a strong online reputation. Join us to explore how to best utilize email, blogs, and social media to position your organization as an expert in senior care while increasing confidence in your services. … Read More

Your Blog & Online Marketing – Webinar Archive

Published: June 19, 2014

Your Blog & Online Marketing: SEO, Social Media & Email. A blog can be one of the most powerful tools in your marketing program. It creates a library of information on your site that establishes your organization as a leader in your field. … Read More

Manage Your Domain Name Carefully

Published: October 15, 2012

Domain name registration is an important…and fairly simple part of your website program. Domain name registration is the purchase and renewal of your URL, or website address. There are many providers through whom you can purchase your domain name … Read More

Is Your Facility a Nursing Home?


The most common issue I see in search engine optimization for senior care is the avoidance of the term nursing home.  It is still commonly used terminology for your referral sources, and therefore your prospective residents and their families who are researching your services.  While no one may want to go to a nursing home … Read More