Demo of EngAge eCommunications

Published: March 10, 2016

Watch the recorded archive of the demonstration.Join us for a 30-minute demonstration on Thursday, April 21 at 11:00 a.m. PDT, to learn more about IlluminAge’s EngAge eCommunications program. This is a full-service online marketing program that enables your organization to harness … Read More

Online Marketing and Reputation Management: Webinar Archive

Published: March 2, 2016

In a technology-driven world, it's imperative that senior care organizations maintain a strong online reputation. Join us to explore how to best utilize email, blogs, and social media to position your organization as an expert in senior care while increasing confidence in your services. … Read More

Google is Changing Search Criteria for Mobile Devices

Published: April 10, 2015

Google is changing its search algorithm for mobile devices. This means that, as of April 21, if your site isn’t optimized for mobile devices, your ranking will fall when people search for you on their smartphones (as of now, the new algorithm will not affect tablet searches). More than 40 percent of Internet time is … Read More

Your Blog & Online Marketing – Webinar Archive

Published: June 19, 2014

Your Blog & Online Marketing: SEO, Social Media & Email. A blog can be one of the most powerful tools in your marketing program. It creates a library of information on your site that establishes your organization as a leader in your field. … Read More

Facebook: Management and growth; have some fun with it!

Published: January 23, 2014

Social media is here to stay. Pew Internet just released new figures showing that "73% of online adults now use a social networking site of some kind" and confirming that Facebook is the dominant platform in number of users. While it may seem a bit daunting, managing … Read More

Manage Your Domain Name Carefully

Published: October 15, 2012

Domain name registration is an important…and fairly simple part of your website program. Domain name registration is the purchase and renewal of your URL, or website address. There are many providers through whom you can purchase your domain name … Read More

Is Your Facility a Nursing Home?

Published:

The most common issue I see in search engine optimization for senior care is the avoidance of the term nursing home.  It is still commonly used terminology for your referral sources, and therefore your prospective residents and their families who are researching your services.  While no one may want to go to a nursing home … Read More