Published: January 24, 2024
Anyone who has turned to YouTube for a how-to video understands the value of instructional videos. Today’s website users expect informative content, and up to 40% of consumers expect websites to have videos. And when it comes to instructions, 83% of people prefer to watch a video rather than follow text-based info. The demand for … Read More
Published: April 27, 2023
Google Analytics dominates the field of website traffic reporting and analysis. Each website we design and host includes code used by Google Analytics to measure and report the volume and characteristics of website visits and visitors. Since its introduction in 2012, Google’s analytics platform has been known as Universal Analytics, or UA for short. There … Read More
Published: March 24, 2023
When you think of accessibility in the business world, what do you think of? Closed captioning, adaptive office furniture or wheelchair ramps may come to mind. What might not come to mind so readily is the internet—but the Americans with Disabilities Act (ADA) regulations apply to the online world as well. What accessibility means today … Read More
Published: March 24, 2022
Looking to enhance your tradeshow experience for both exhibitors and attendees? IlluminAge’s proprietary Floorplan Plug-in offers features for everyone at a manageable cost. About the plug-in The Tradeshow Floorplan Plug-in is a stand-alone WordPress plug-in that can be published to the URL of your preference – either a subdomain of your current site or a … Read More
Published: October 29, 2021
Anyone who works at a small association or nonprofit knows all about “wearing different hats.” During any given workday, you may find yourself doing membership recruitment, event planning, and social media – all while wishing your website were more engaging for visitors and easier for you to manage. We get it. With a small staff … Read More
Published: April 12, 2021
As we like to say at IlluminAge, your website is your virtual front door. It’s where first – and lasting – impressions are made. Of course, the design and content build that impression. But so do the things people don’t notice until they’re missing – like security, stability and uptime. That’s why we build sites … Read More
Published: January 7, 2021
We all know assets are a good thing to have. When it comes to websites, assets are also a good thing to share – including for senior-serving organizations such as care managers, CCRCs, and nursing homes. The assets we’re talking about are the content and documents you share with or give to your website visitors. … Read More
Published: July 23, 2020
IlluminAge Communication Partners is proud to support the 30th anniversary of the Americans with Disabilities Act (ADA). President George H.W. Bush signed this important civil rights act into law on July 26, 1990. The ADA prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and … Read More
Published: November 19, 2019
Picture a familiar scenario: You’re working with a developer. You requested a change and your developer said it was completed, but you don’t see it. So you reach out again and say, “I refreshed the page and I don’t see the change.” And the response is the incredibly common: “clear your cache.” You, as a … Read More
Published: August 2, 2017
We’ve all heard the old adage that a picture is worth a thousand words. When it comes to senior care companies looking to entice people to their rehab, post-acute care and skilled nursing facilities or to a retirement or assisted living community, this becomes even truer. … Read More
Published: May 21, 2017
Many organizations include lots of external links to third-party sites on their website. Some do this under the belief it will improve their search engine optimization (SEO), which may or may not be true. Others because they want to be a valued resource for people visiting their site. … Read More
Published: May 5, 2017
We recently sent draft copy of a blog post to a client on a topic that was near and dear to her heart. She wrote back and said, “We wrote about that last year!” This raises an interesting question – how often is too often when writing about specific issues? … Read More