Organizations who work with older adults and caregivers often work with individuals who are dealing with difficult situations. Suddenly, a loved one is showing signs of aging, either mentally or physically, and needs help. This can be a traumatic time for the family.
You can help website visitors by showing that you understand their situation and helping them envision how you can help. Scenarios, testimonials, client stories, vignettes, and eligibility and needs assessments can all help you do this on your website. In addition, this content is great for expanding website keywords and phrases for search engine optimization.
See how Senior Planning Services, a geriatric care management and home health care provider in Santa Barbara, did this on their website:
IlluminAge provided content support to develop scenarios with supporting images based on the services that Senior Planning Services provides.