Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not:

  • Reaching a huge population of consumers who rely on the internet.
  • Leveraging the ability to reach buyers at the exact moment in time when they are interested in what you do.

As consumers become more engaged in their healthcare decisions, they are shopping online. They are looking for which home care or care manager best fits their needs, or deciding which senior living facility is the best choice for themselves or their loved ones.

Getting your name to the top

You may be in a very competitive market, support a large geographic area, or serve a hospital outside of your local market. You may even rank organically in a search, but not show up on the map results above the organic results – which makes you less visible.

Paid search ensures that your business is seen first in a set of online search results.

This can be a valuable tool for senior care providers. We have helped clients in home care, care management, memory care and skilled nursing homes achieve their goals for lead generation and brand awareness through paid search.

Free paid search webinar

Join us for a free webinar on Tuesday, Feb. 8, 2022, to learn about how paid search might help you reach your goals. Here’s what you’ll learn:

  1. When is paid search a good strategy?
  2. Expected benefits and results from a paid search campaign.
  3. Different platforms and campaign types.
  4. Tracking and reporting: define your KPIs and how to track them.
  5. How IlluminAge can help.

Register here for the webinar. In the meantime, read more about our expertise in search engine marketing and paid search.