Marketing & Content.
IlluminAge will help you reach your audience of seniors, families and professional referral sources using digital marketing tactics and engaging content.
Digital marketing for senior care.
What digital marketing pieces are most challenging for your team? Creating great content on aging and eldercare? Keeping your local content fresh and engaging? Optimizing your online communications and taking advantage of the latest strategies and technology? Our team can help you meet each of those challenges.
Important statistics for for senior care digital marketing:
Blog Content: 59%
59% of adults look online for health information. Does your website engage them with news and information that establishes you as a subject matter expert and a caring part of your community?
Social Media: 68%
68% of your target audience uses Facebook. Are you engaging with the communities you serve and increasing your brand awareness by meeting them there?
Email Marketing: 90%
90% of your target audience uses email daily. Are you reaching your network of current customers, referral sources, and leads through email communications?
Paid Search: 50%
50% more lead conversions are driven by paid search than by organic website traffic. Are you using pay-per-click to reach these people who are ready to buy?
Social Media
Social media is becoming an inescapable platform for all sorts of businesses, including senior care. If you’re not on some form of social media, you’re not only missing out on reaching potential residents, patients, and their families but also on creating and maintaining an engaged, motivated team.
SEM & Paid Search
Does your senior care business want to increase online leads to drive new business? As consumers become more engaged in their healthcare decisions, they are shopping online to make care related decisions, which may range which home care or care manager to choose to what senior living facility is the best choice. Paid search enables you to reach your target audience with the right message at the right time, whether they are in the hospital after an acute care incident or in the neighborhoods or counties you serve.
Healthcare & Senior Content
Content is the foundation of your digital marketing program. Great content supports SEO, encourages links to your website and sharing of your information, and gives people a reason to join your network via email or social media. We offer expert senior care content creation and assistance in generating tailored local content for your business. Our team then strategically delivers this content across various digital marketing channels to effectively reach and engage your target audiences.
Content Ready-to-Post
Our content subscription provides you with access to one new blog post and four new social media posts per week to use in your blog, newsletter, social media, email marketing, or all of the above! This timely content is appropriate for senior care, senior living, aging services providers, and the individuals and families they serve.
Get started now.
Learn more about how we can jump start your marketing and content programs.
We’re here to help.
By creating an engaged, positive awareness of your brand through your messaging, you encourage potential customers and employees to see the best side of your care, culture, achievements, and stories.
There are many more ways in which you can engage your audience through social media, effective content and digital marketing solutions, and we’re here to help you get started. Whether you’ve got one location or 50, IlluminAge can help you build and maintain your online brand while encouraging and facilitating the engagement of your staff. Contact us to find out more.
Mary Donahue,
Sales and Marketing Manager
Read about Mary
Our Clients Love Us:
Your team has been wonderful to work with. You helped us with content and design that fit our brand and met the needs of our audience. IlluminAge is patient and organized in guiding large projects through the development process.
– Sondra Walker,
Central Management Company