SEM & Paid Search
Reach consumers who are looking for answers and ready to act.
Measurable results. Higher return on investment.
Does your senior care business want to increase online leads to drive new business? If you are relying on traditional print ads for all of your advertising, you are not reaching a huge population of consumers who rely on the internet or leveraging the ability to reach buyers at the exact moment in time when they are interested in what you do.
As consumers become more engaged in their healthcare decisions, they are shopping online. They are looking for which home care or care manager best fits their needs, or deciding which senior living facility is the best choice for themselves or their loved ones.
Paid search enables you to reach your target audience with the right message at the right time, whether they are in the hospital after an acute care incident or in the neighborhoods or counties you serve. Paid search ensures that your business is seen first in a set of search results as a top option for care when a person begins their search online.
Google AdWords
Google dominates the search market with over 80% market share. Use their search and display ads to get in front of your audience.
Facebook Ads
Facebook ads can be targeted by demographics and interests and help your business drive brand awareness and increase visibility with the right audience at the right price.
Bing Ads
While Bing has a lower market share in search than Google, its users tend to be older. If your Google search campaign is successful, replicating results on Bing can result in an easy win.
Our paid search services include:
- Strategy consultation to help you develop ad campaigns that support your marketing goals
- Recommendations on which ad platforms to use for your campaigns – Microsoft Advertising (Bing), Google AdWords, Facebook Ads
- Creation of ad copy, keyword sets, and geographic target areas
- Creation of landing pages or modifications to your current website pages to support conversions
- Reporting that includes form and phone call conversions as well as increases in online leads and web traffic
- Ongoing campaign monitoring, adjustments and strategic planning with your team
Get started now.
Contact us to find out how we can help increase your leads and drive brand awareness.
We’re here to help.
We have seen enormous success in cultivating leads and driving brand awareness in our ad campaigns for our clients. Sometimes organic SEO efforts can only take you so far, especially when high competition exists in your market, you’re in an urban area or you cover a very large geographic service area.
Paid search ads are a great way to supplement that effort. These ad campaigns allow you to control what message gets put in front of your market – at any given time. You can target very specific audiences, and with detailed reporting you can determine with great accuracy the best method to generate convertible leads.
Mary Donahue,
Sales and Marketing Manager
Read about Mary
Our Clients Love Us:
Your team has been wonderful to work with. You helped us with content and design that fit our brand and met the needs of our audience. IlluminAge is patient and organized in guiding large projects through the development process.
– Sondra Walker,
Central Management Company