Does your senior care business want to increase online leads to drive new business? As consumers become more engaged in their healthcare decisions, they are shopping online to make care related decisions, which may range which home care or care manager to choose to what senior living facility is the best choice. Paid search enables you to reach your target audience with the right message at the right time, whether they are in the hospital after an acute care incident or in the neighborhoods or counties you serve.

Our paid search services include:

  • Strategy consultation to help you develop ad campaigns that support your marketing goals
  • Recommendations on which ad platforms to use for your campaigns – Microsoft Advertising (Bing), Google AdWords, Facebook Ads
  • Creation of ad copy, keyword sets, and geographic target areas
  • Creation of landing pages or modifications to your current website pages to support conversions
  • Reporting that includes form and phone call conversions as well as increases in online leads and web traffic
  • Ongoing campaign monitoring, adjustments and strategic planning with your team

Paid search campaigns provide measurable results with higher returns on investment than traditional advertising because they are hyper-targeted on consumers who are ready to buy.

Learn more about how our team can help you succeed with paid search advertising