Our very own Anne Wiltgen, Sales and Marketing Specialist, has a long history of doing good. Having worked in the public service and nonprofit sectors for 10 years, Anne brought her skills and positive intentions to IlluminAge, where she works diligently to ensure senior care clients from around the country are able to share their expertise and services with the world. In pursuit of that goal, Anne recently attended the MozCon conference in Seattle.

Moz, which created the conference, is a company that works to improve search engine optimization (SEO) for websites. They provide software as well as information and resources to help companies improve their SEO programs while maintaining brand integrity and core marketing principles and values. We use their tools here at IlluminAge – along with many others – to help our clients maximize SEO for their own websites.

“The main message to thousands of attendees was what we at IlluminAge have understood for a long time – that even as technology evolves, customer relationships come first,” says Anne. “The best thing you can do to improve a client’s SEO is to understand their business, discover who they’re trying to reach, and have the knowledge and expertise to implement marketing strategies that meet their goals. That’s where we excel.”

Anne’s other top takeaways from the conference included:

  • Websites are the front door of a company, and website development and relaunches are a big challenge facing many companies today as technology changes rapidly. Just as important as expert design is what happens after Day 1 – an integrated plan that helps you stay visible and valuable to your customers.
  • Machine learning is becoming more advanced, but it hasn’t reached the sophistication of a person yet. There’s no substitute for powerful writing in emails, website copy (including SEO), blog posts and social media.
  • New tools help build old-fashioned relationships – on an unprecedented scale. Tried-and-true strategies such as a personal touch and a strong brand still come into play with social media and online reviews. Both proactive marketing and savvy technology help you stand out in a crowded online market.

Anne and the entire IlluminAge team are eager to put our knowledge and trusted skills to work for you! IlluminAge has been working with companies to create and promote superior websites for more than 25 years. This includes innovative, responsive design that creates a positive experience for users, whether they’re using their desktop computer or mobile device. We also offer copywriting services, creating content that engages the reader and keeps them on your site longer, all with an eye to improving SEO. And, of course, we offer SEO services that help ensure people are able to find you qucikly and easily when they type in your service into a search engine.

Attending events like MozCon is just one of the ways we stay on top of the most current trending in the industry. Put our expertise to work for you! Call any member of the team at 1-800-448-5213 or contact us today.