Published: March 9, 2020
Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More
Published: July 7, 2016
We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More
Published: March 22, 2016
We’ve discussed the importance of blogging before. A regularly maintained blog not only positions you as a subject matter expert, it helps drive traffic to your site and can generate leads. So how does one increase the value of a blog and drive people to it? Here’s some tips: … Read More
Published: March 4, 2016
Historically, seniors have been slower to adopt online technologies than their younger counterparts, presenting a challenge to senior care companies on how to reach their potential customers online. But seniors have embraced their computers, laptops, tablets and smartphones. … Read More
Published: December 22, 2015
It’s that time of year when we look back at the year that’s about to end and reflect on our successes, mistakes, good times and bad. At the Bright Ideas Blog, we’re pleased that we were able to share our knowledge and expertise on a variety of topics, including the latest website design trends, using social media to your advantage … Read More
Published: May 22, 2015
We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More