While your issues may be complex, don't make them complicated.

Communicating During a Crisis

Published: March 12, 2020

Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More

The Search for Great Senior Care Content

Published: July 7, 2016

We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More

The Benefits of Blogging

Published: May 22, 2015

We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More

How to Drive More Traffic to Your Website

Published: March 13, 2015

In the world of eCommerce, getting more visitors to your website is the Holy Grail. Here are some tips to help you demystify what often seems like an unachievable feat. Create great content. The first rule for attracting visitors to your site is the same as it is for any marketing tool … Read More

The Power of the Press (Release)

Published: January 15, 2015

One often-overlooked area of a marketing communications strategy is public relations. In today’s media-rich environment, PR is an area that savvy companies simply can’t afford to ignore. A positive news story can go a long way in strengthening your brand and creating “buzz” … Read More

Is Good Grammar Still Important?

Published: December 15, 2014

In today’s mad rush to be the first with disseminating the latest information, people resort to short, quick messages (OMG, LOL!). While this may be appropriate for casual communication, many writers have adopted this style of writing for more formal situations. Adding to the problem, many schools have cut back on teaching the rules of grammar. … Read More