Published: March 12, 2020
Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More
Published: March 9, 2020
Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More
Published: August 21, 2016
Search engine optimization (SEO) is a popular topic in online marketing. Some consider succeeding at SEO to be the Holy Grail of the online world. At IlluminAge, we take a more holistic approach. … Read More
Published: July 26, 2016
Location, location, location. It’s important when buying a house and when looking for a senior care facility for your elderly loved ones. Many adult children want their parents living close by, so they can keep an eye on their well-being. … Read More
Published: January 22, 2016
At IlluminAge, we use January as a time to get back to basics. As a communication services provider to senior care companies throughout the country, we know that there’s nothing more basic than creating a solid website for nursing home facilities and senior living communities. … Read More
Published: October 15, 2012
The most common issue I see in search engine optimization for senior care is the avoidance of the term nursing home. It is still commonly used terminology for your referral sources, and therefore your prospective residents and their families who are researching your services. While no one may want to go to a nursing home … Read More