Do I Need Online Reviews?

Published: March 17, 2018

If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More

Notes From MozCon

Published: September 22, 2016

Our very own Anne Wiltgen, Sales and Marketing Specialist, has a long history of doing good. Having worked in the public service and nonprofit sectors for 10 years, Anne brought her skills and positive intentions to IlluminAge, where she works diligently to ensure senior care clients … Read More

How to Improve SEO for Your Senior Care Website

Published: August 21, 2016

Search engine optimization (SEO) is a popular topic in online marketing. Some consider succeeding at SEO to be the Holy Grail of the online world. At IlluminAge, we take a more holistic approach. … Read More

The Search for Great Senior Care Content

Published: July 7, 2016

We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More

The Benefits of Blogging

Published: May 22, 2015

We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More

How to Drive More Traffic to Your Website

Published: March 13, 2015

In the world of eCommerce, getting more visitors to your website is the Holy Grail. Here are some tips to help you demystify what often seems like an unachievable feat. Create great content. The first rule for attracting visitors to your site is the same as it is for any marketing tool … Read More

How to Write Effective Copy for Your Website

Published: January 2, 2015

Creating an effective website for your senior care organization has become a necessity in today’s online, plugged-in marketplace. How do you break through the clutter to create a site that stands out and gets read? … Read More

Is Your Facility a Nursing Home?

Published: October 15, 2012

The most common issue I see in search engine optimization for senior care is the avoidance of the term nursing home.  It is still commonly used terminology for your referral sources, and therefore your prospective residents and their families who are researching your services.  While no one may want to go to a nursing home … Read More