Published: March 17, 2018
If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More
Published: September 22, 2016
Our very own Anne Wiltgen, Sales and Marketing Specialist, has a long history of doing good. Having worked in the public service and nonprofit sectors for 10 years, Anne brought her skills and positive intentions to IlluminAge, where she works diligently to ensure senior care clients … Read More
Published: August 21, 2016
Search engine optimization (SEO) is a popular topic in online marketing. Some consider succeeding at SEO to be the Holy Grail of the online world. At IlluminAge, we take a more holistic approach. … Read More
Published: July 7, 2016
We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More
Published: May 22, 2015
We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More
Published: March 13, 2015
In the world of eCommerce, getting more visitors to your website is the Holy Grail. Here are some tips to help you demystify what often seems like an unachievable feat. Create great content. The first rule for attracting visitors to your site is the same as it is for any marketing tool … Read More
Published: January 2, 2015
Creating an effective website for your senior care organization has become a necessity in today’s online, plugged-in marketplace. How do you break through the clutter to create a site that stands out and gets read? … Read More
Published: January 5, 2013
Organizations who work with older adults and caregivers often work with individuals who are dealing with difficult situations. Suddenly, a loved one is showing signs of aging, either mentally or physically, and needs help. This can be a traumatic time for the family. … Read More
Published: November 3, 2012
Search engine optimization is a primary goal for most of our website clients. When we begin working with any organization on their website, we always begin with content. What do your website visitors need to know? What does your organization need to communicate? … Read More
Published: October 15, 2012
The most common issue I see in search engine optimization for senior care is the avoidance of the term nursing home. It is still commonly used terminology for your referral sources, and therefore your prospective residents and their families who are researching your services. While no one may want to go to a nursing home … Read More