While your issues may be complex, don't make them complicated.

Communicating During a Crisis

Published: March 12, 2020

Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More

Website Content & More: Sharing Updates on Coronavirus

Published: March 9, 2020

Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More

Create a Business Page on LinkedIn

Published: February 26, 2018

LinkedIn is one of the core platforms businesses should tap into. It has over 433 million users, and that number only continues to climb. Business pages promote your company, provide valuable information about your company culture, and highlight current company news. … Read More

Getting More Facebook Likes

Published: January 25, 2018

Facebook pages are an excellent place to advertise services and brands. Creating a page for your senior care organization raises awareness of your brand, your services, and your mission or goals. Likes are a great way to grow our potential and current community. But creating organic engagement can be very tricky. … Read More

How to Drive More Traffic to Your Blog

Published: March 22, 2016

We’ve discussed the importance of blogging before. A regularly maintained blog not only positions you as a subject matter expert, it helps drive traffic to your site and can generate leads. So how does one increase the value of a blog and drive people to it? Here’s some tips: … Read More

Top Ten Posts of 2015

Published: December 22, 2015

It’s that time of year when we look back at the year that’s about to end and reflect on our successes, mistakes, good times and bad. At the Bright Ideas Blog, we’re pleased that we were able to share our knowledge and expertise on a variety of topics, including the latest website design trends, using social media to your advantage … Read More

To pin or not to pin?

Published: June 25, 2015

We’ve discussed social media in these pages before, talking mostly about Facebook and Twitter. But according to Pew Research, there are more online adults using Pinterest than Twitter, making companies across America take a look at opening an account. Barely five years old … Read More

The Benefits of Blogging

Published: May 22, 2015

We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More

How to Drive More Traffic to Your Website

Published: March 13, 2015

In the world of eCommerce, getting more visitors to your website is the Holy Grail. Here are some tips to help you demystify what often seems like an unachievable feat. Create great content. The first rule for attracting visitors to your site is the same as it is for any marketing tool … Read More