Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More
Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More
At IlluminAge, we use January as a time to get back to basics. As a communication services provider to senior care companies throughout the country, we know that there’s nothing more basic than creating a solid website for nursing home facilities and senior living communities. … Read More
We’ve all heard the stories of major websites getting hacked and people’s private information being compromised. A study conducted by the Center for Strategic and International Studies estimates that as many as 500,000 US jobs are lost each year because of cyber espionage and that it costs the US economy as much as $100 billion a year. … Read More
There’s an old saying in marketing circles: People don’t buy lawn mowers, they buy short grass. Simply stated, people are more interested in the benefit your product or service provides rather than how it operates. … Read More
We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More
In the world of eCommerce, getting more visitors to your website is the Holy Grail. Here are some tips to help you demystify what often seems like an unachievable feat. Create great content. The first rule for attracting visitors to your site is the same as it is for any marketing tool … Read More
Creating an effective website for your senior care organization has become a necessity in today’s online, plugged-in marketplace. How do you break through the clutter to create a site that stands out and gets read? … Read More