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Web Design & Development.

For Senior Living, Senior Services, Home Care & Hospice, Associations, and Nonprofits.

Your website is where relationships begin and grow.

Planning and strategy are the foundation.

We bring years of experience specializing in web services and support for senior living and health care providers. We understand:

  • The audiences you seek to reach, inform, and motivate.
  • The services typically offered by organizations like yours.
  • The web communications best practices for your organization.

With that background as a head start, we take the time to learn about your organization and the goals and requirements you have for your next web project. We are an experienced web services partner that will work with your team in planning and implementing a fresh, more engaging online presence for your organization.

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Every site we create delivers:

Design Excellence

Created around your brand. Either custom design or a semi-custom package you choose.

Mobile Optimization

Built for optimum user experience by all your site visitors, included smartphone and tablet users.

Easy Content Management

Building in WordPress guarantees fast, easy site management. And lots of room for future growth.

Focus on Engagement

Your website is there to inform and impress. It’s also your most effective engagement tool.

SEO & Schema Markup

Your site is for human visitors, but also for search engines. So it ranks well in search results.

Accessibility Compliance

Our sites meet compliance requirements for accessibility policies, resources, and feedback forms.

The design, engagement tools, content, and site performance analytics you need for successful, easily managed website.

Semi-custom websites

For most web projects, a semi-custom design package can be the smart choice. IlluminAge semi-custom designs are created by our design team specifically for healthcare, senior living, and aging services providers and associations. They meet very high standards for design and functionality and come with a budget that does not include the time required for custom design from scratch. The process begins with a virtual meeting with our team to review alternative design options and make recommendations based on your needs and preferences.

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Custom websites

Custom site design is standard practice for most larger websites and for situations where a client has special needs and goals for branding or functionality. Custom design begins with a virtual meeting with the IlluminAge web design team to discuss current trends and sample sites and develop a clear picture of your needs and design preferences. Based on that, the next step is to develop proposed design solutions for your review and then fine-tune the one you select to create a perfect design for your organization!

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Get started with your online project.

Schedule a free call and proposal for your new online presence.

We’re here to help.

Since 1995, our specialty has been website design and development for senior living and healthcare providers and their associations. We serve clients across the country. So, we know the audiences you want to reach and the best strategies and tools for reaching them.

Our team would welcome an opportunity to provide a proposal for your next web project.

Aaron Howard,
Web Director
Read about Aaron

Frequently Asked Questions.

What’s the difference between custom and semi-custom websites?

A custom website design is created as a unique solution in response to client input and preferences. Semi-custom designs are developed in advance to meet the needs of specific online marketing and communications niches. A semi-custom website is then carefully tailored to an organization’s unique branding in such things as colors, fonts, images, navigation wording, and use of icons and call-outs. Because their behind-the-scenes structure and design are not created from scratch, semi-custom web projects typically cost less and require fewer hours of the client’s own time.

How long does a typical website design project take?

Every situation is unique. But as a rule of thumb, the timeline for a medium-size website typically extends over a period of two to three months. Larger, more complex projects usually take longer. The major steps that go into a site design and development project include:

  • consulting on site planning
  • drafting and revising a new site plan
  • custom site design or full branding alignment if you choose a semi-custom design package
  • site build-out
  • support for updating, drafting, and uploading site content
  • designing, building and testing online forms and calls-to-action
  • optional site translation into languages other than English
  • site revisions, testing, and proofing
  • site meta and schema markup

How much does a website design project cost?

Every web project is unique. However, as a rule of thumb expect a project cost of between $3,500 and $5,500 for a smaller senior living website using a semi-custom design; between $5,500 and $10,000 for a small custom project or larger semi-custom site; and more than $10,000 for one large website with custom features or a family of related websites for multiple care locations. Your web service provider should provide a firm quote for your web project based on the size and complexity of the project.

Every project is unique. However, at IlluminAge, a semi-custom website design starts at $3,500 for up to 15 pages, and a custom website starts at $5,500. Costs are adjusted based on the scope of your project. If you are doing multiple websites for a multi-facility organization, we offer discounts for economies of scale.

Factors that will influence a project’s cost include:

  • anticipated number of pages
  • expected features, such as e-commerce, calendar plug-in, blog, photo gallery, animations, scope of work, etc.
  • whether the design is semi-custom or custom
  • and a good faith estimate of the professional design and development time the project is expected to require.

How are websites optimized for smartphones and tablets?

Modern, up-to-date websites have responsive design built in, making them display equally well on all devices, from large wall-mounted monitors, down to tablets and smartphones. Today, you can expect up nearly half of your users to be accessing your site via their mobile devices. Therefore, it’s critical the website functions perfectly on that device to ensure a fantastic user experience – enhancing your site’s ability to convert users into leads. We build our websites to ensure our clients’ websites look great, feel modern, and function well on mobile devices to capture audiences to the fullest potential.

What accessibility requirements must websites meet?

Current accessibility standards require font size options, graphics and colors that are readable by users of all ages. Every website should be created using current best practices in accessibility in general accordance with Web Content Accessibility Guidelines (WCAG) 2.1, levels A and AA. These have been adopted by W3C (the World Wide Web Consortium), as part of its Web Accessibility Initiative.

Site structure should also include specific accessibility content that supports ADA (Americans With Disabilities Act) compliance, including:

  • the organization’s policy statement on web accessibility compliance
  • help procedures and tips for usability
  • an online feedback form for accessibility and usability comments, questions, and suggestions. See, for example, .

What belongs in a web project Request for Proposals?

A well-written website design RFP does not have to be long or complicated. In fact, being brief and including what’s most important to your decision-making process is best. Most web design RFPs will cover:

  • scope of work proposed
  • content management and hosting specs
  • responsive design
  • SEO/meta/schema markup specs
  • project costs – both overall and with line items for any optional services
  • proposer’s experience and qualifications
  • the names and profiles of the persons who will actually work on the project
  • references with names and contact information

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