Senior Living Web Services
Site Design, Development, Hosting, and Copywriting.
Your senior living community has many stories to tell.
The most important stories belong on your website
IlluminAge is an experienced web communications partner serving senior living providers across the care spectrum – skilled nursing facilities, assisted living communities, and continuing care retirement communities. We know your most important online audiences – residents and prospective residents, families, referral sources, and staff. To every web project, we bring proven strategies for engagement and search engine optimization, as well as a deep understanding of web design best practices and accessibility requirements for senior living websites
An IlluminAge senior living website delivers:
Design Excellence
Created around your brand. Either custom design or a semi-custom package you choose.
Mobile Optimization
Built for optimum user experience by all your site visitors, included smart phone and tablet users.
Easy Content Management
Building in WordPress guarantees fast, easy site management. And lots of room for future growth.
SEO & Schema Markup
Your site is for human visitors, but also for search engines, so it ranks well in search results.
Social Media Integration
Your site integrates easily with your other channels for connecting with residents, prospects, families, and referral sources
Your Story Told Well
Your site plays a key role is presenting your brand and capabilities to future residents, referral sources, and you wider community.
We offer the design, engagement tools, content, and site performance analytics you need for successful, easily managed online communications.
Semi-custom websites
For most web projects, a semi-custom design package can be the smart choice. IlluminAge semi-custom designs are created by our design team specifically for healthcare, senior living, and aging services providers and associations. They meet very high standards for design and functionality and come with a budget that does not include the time required for custom design from scratch. The process begins with a virtual meeting with our team to review alternative design options and make recommendations based on your needs and preferences.
Get Started »Custom websites
Custom site design is standard practice for most larger websites and for situations where a client has special needs and goals for branding or functionality. Custom design begins with a virtual meeting with the IlluminAge web design team to discuss current trends and sample sites and develop a clear picture of your needs and design preferences. Based on that, the next step is to develop proposed design solutions for your review and then fine-tune the one you select to create a perfect design for your organization!
Get Started »Get started with your online project.
Schedule a free call and proposal for your new online presence.
What will your next website redesign include?
We would welcome an opportunity to help you achieve your web communication goals with:
- Improved SEO.
- Social media and email marketing integration.
- Reputation management strategies.
- Search engine ad campaigns.
Contact us today to take the next step in your website and digital marketing program.
Connie Parsons,
President
Read about Connie
Frequently Asked Questions.
What should a senior living website include?A senior services website should include the content and characteristics every effective website relies on:
- design excellence,
- consistent branding,
- conversion strategies
- search engine optimization
- responsive design, and
- accessibility compliance.
In addition, there are five more content options to consider when planning a new or redesigned senior services website:
- your program’s or agency’s mission, vision and values
- pages describing your services and programs that support SEO goals
- an easily searched resource database that connects your site visitors with the information and sources of help they are looking for
- employment and career information, if appropriate
- links to affiliations and relationships you have created within the larger senior care / senior services network
Every web project is unique. However, as a rule-of-thumb expect a project cost of: between $3,500 and $5,500 for a smaller senior living website using a semi-custom design; between $5,500 and $10,000 for a small custom project or larger semi-custom site; and more than $10,000 for one large website with custom features or a family of related websites for multiple care locations. Your web service provider should provide a firm quote for your web project based on the size and complexity of the project.
Every project is unique. However, at IlluminAge, a semi-custom website design starts at $3,500 for up to 15 pages, and a custom website starts at $5,500. Costs are adjusted based on the scope of your project. If you are doing multiple websites for a multi-facility organization, we offer discounts for economies of scale.
Factors that will influence a project’s cost include:
- anticipated number of pages
- expected features, such as e-commerce, calendar plug-in, blog, photo gallery, animations, scope of work, etc.
- whether the design is semi-custom or custom
- and a good faith estimate of the professional design and development time the project is expected to require.
The scope of services for an average website project will typically include:
- consulting on site planning;
- drafting and revising a new site plan;
- custom site design or full branding alignment if you choose a semi-custom design package;
- site build-out;
- support for updating, drafting, and uploading site content;
- designing, building and testing online forms and other calls-to-action;
- adding Spanish and other site translations;
- site revisions, testing, and proofing;
- site meta and schema mark-up.
Four of the most important behind-the-scenes requirements for every senior services website are:
- Responsive design to ensure a quality user experience no matter what device a visitor is using;
- Accessibility compliance with industry guidelines (W3C) and ADA (Americans with Disabilities Act) requirements.
- Schema and meta. A site is designed for two user types: human visitors and search engines; schema mark-up and meta data are parts of a website’s code that help the search engines understand your site so it can be properly included in search results.
- Content management system. A site’s CMS is critical in several ways: some are much easier to use than others in the ongoing task of adding and updating site content; some are proprietary which can present huge issues if you ever decide to change your web services partner; some, like WordPress, have a worldwide user base which means frequent and smoother updates and growth in the range of content and functional plug-ins you will have available as your site grows.
An RFP for a senior services website does not have to be long or complicated. In fact, being brief and including what’s most important to your decision-making process is best. A typical web design RFPs will ask for information about:
- The scope of work being proposed
- Which CMS (content management system) will be used
- Where the site will be hosted
- Use of responsive design
- How meta data and schema markup will be completed
- The project’s cost, including ongoing hosting fees
- The proposing firm’s experience in designing the same kind of site
- The names and profiles of the persons who will actually work on the project, and
- References with names and contact information