Connie Parsons

I have the privilege of leading a company with over 35 years of invaluable experience in the senior care market. Our dedicated team shares a profound commitment to our clients and a strong sense of camaraderie among themselves. For me, there’s no place I’d rather be.

Outside of the office, I enjoy in spending quality time with my family, whether we’re hiking, exploring new places, or just relaxing in the precious Pacific Northwest summer sun. We spend a lot of time, regardless of the season, near Mt. Rainier, and if you ever plan a visit, I have recommendations to share.

Our management team includes my lifelong friend and President, Aaron Howard, who boasts over 25 years of dedicated service to our company. Aaron’s deep understanding of our operations ensures he has his finger on the pulse of everything we do. Alongside him, we have Elly Cabral, our COO, and Mary Donahue, our CMO, rounding out the team with technical and marketing acumen. Together, we collaborate to serve clients across the spectrum of senior care nationwide. We provide unwavering support to our content, digital marketing, and web teams, ensuring our clients consistently achieve their online marketing goals.

Over the years, I had the opportunity to return to the University of Washington to pursue a Technology Management MBA, and during this time, our teams have experienced substantial growth. Despite the expansion and the presence of full digital marketing teams to assist our clients, I remain deeply involved in shaping strategy, overseeing implementation, and providing ongoing support to those we serve. Our philosophy centers on harnessing the wealth of experience within our tenured team in the senior care industry and blending it seamlessly with the skills and fresh perspectives of our newer team members to drive our clients’ success.

Client success lies at the heart of our mission because, without you, there is no us.