Home Care & Hospice Website Design
Your website is your organization’s most important engagement tool.
Deliver information, reassurance, and resources:
Online content and engagement tools for patients, families, and caregivers
IlluminAge has served home health, home care, and hospice providers for over three decades. We understand the challenges that come with delivering in-home services and end-of-life care. Explaining your services can be like peeling an onion – care planning, caregiver training, symptom management, patient and family rights, and all the rest. We can help you use your website to tell that story, introduce your team of dedicated professionals, and engage with the community, referral sources, patients, and families you serve.
Get StartedIlluminAge home care and hospice websites deliver:
Caregiver Focus
Content and functionality needs to translate directly into improved caregiver skills and confidence.
Easy-to-Find Resources
We offer both structure and content for your library of factsheets, forms & FAQs.
Language Options
If you serve patients and families for whom English is a second language, translation options can help.
Design Excellence
Created around your brand. Either custom design or a semi-custom package you choose.
Mobile Optimization
Built for optimum user experience by all your site visitors, included smart phone and tablet users.
Focus on Engagement
Your website is there to inform and motivate. It’s also your most effective engagement tool.
Serving Home Care and Hospice Clients is a Privilege.
Having an effective web presence is important for all health care providers. But for home health, home care, and hospice care, there is often the added dimension of support for family and primary caregivers. This calls for information, education, reassurance, and empathy. Your website can serve in many ways. For example, by explaining what to expect and how to prepare for home visits. By including patient and family rights in your online content. By helping family caregivers understand their role and develop their own caregiver skills.
Our web clients appreciate design excellence as well as having expert, affordable support available for copywriting, integration with social media, and online advertising.
If your agency or program is considering improvements to your website, we hope you will give us an opportunity to provide you with a proposal.
Dennis Kenny,
CEO
Read about Dennis
Frequently Asked Questions.
What should a home care or hospice website include?A home care or hospice website should include the content and characteristics every effective website relies on:
- design excellence,
- consistent branding,
- conversion strategies
- search engine optimization
- responsive design, and
- accessibility compliance.
In addition, there are seven more content considerations to keep in mind in planning a new or redesigned home health or hospice website:
- your mission, vision and values
- information about your team
- pages -that support SEO goals and describe your home health, hospice, and palliative care services
- photos, videos and other visual content, as appropriate
- employment and career information and resources
- awards and other differentiating factors
- links to affiliations and relationships you have created within the larger senior care / healthcare support network in your community.
Every web project is unique. However, as a rule-of-thumb expect a project cost of: between $3,500 and $5,500 for a smaller home care or hospice website using a semi-custom design; between $5,500 and $10,000 for a small custom project or larger semi-custom site; and more than $10,000 for one large website with custom features or a family of related websites for multiple care locations. Your web service provider should provide a firm quote for your web project based on the size and complexity of the project.
Every project is unique. However, at IlluminAge, a semi-custom website design starts at $3,500 for up to 15 pages, and a custom website starts at $5,500. Costs are adjusted based on the scope of your project. If you are doing multiple websites for a multi-facility organization, we offer discounts for economies of scale.
Factors that will influence a project’s cost include:
- anticipated number of pages
- expected features, such as e-commerce, calendar plug-in, blog, photo gallery, animations, scope of work, etc.
- whether the design is semi-custom or custom
- and a good faith estimate of the professional design and development time the project is expected to require.
The scope of services for an average website project will typically include:
- consulting on site planning;
- drafting and revising a new site plan;
- custom site design or full branding alignment if you choose a semi-custom design package;
- site build-out;
- support for updating, drafting, and uploading site content;
- designing, building and testing online forms and other calls-to-action;
- adding Spanish and other site translations;
- site revisions, testing, and proofing;
- site meta and schema mark-up.
Four of the most important behind-the-scenes requirements for any home care or hospice website are:
- Responsive design to ensure a quality user experience no matter what device a visitor is using;
- Accessibility compliance with industry guidelines (W3C) and ADA (Americans with Disabilities Act) requirements.
- Schema and meta.A site is designed for two user types: human visitors and search engines; schema mark-up and meta data are parts of a website’s code that help the search engines understand your site so it can be properly included in search results.
- Content management system. A site’s CMS is critical in several ways: some are much easier to use than others in the ongoing task of adding and updating site content; some are proprietary which can present huge issues if you ever decide to change your web services partner; some, like WordPress, have a worldwide user base which means frequent and smoother updates and growth in the range of content and functional plug-ins you will have available as your site grows.
An RFP for a home care or hospice website does not have to be long or complicated. In fact, being brief and including what’s most important to your decision-making process is best. A typical web design RFPs will ask for information about:
- The scope of work being proposed
- Which CMS (content management system) will be used
- Where the site will be hosted
- Use of responsive design
- How meta data and schema markup will be completed
- The project’s cost, including ongoing hosting fees
- The proposing firm’s experience in designing the same kind of site
- The names and profiles of the persons who will actually work on the project, and
- References with names and contact information.