Online Content Marketing for Senior & Health Care Providers
Content is the backbone of your digital marketing program. We help you create professionally written content and then distribute it online in ways that will both reach and impress your audience of older adults, families, and referral sources.
Professional senior care content. Strategy. Reach.
Senior care is a highly competitive market. Senior care marketing requires every message to be on point, delivered to your audience in the right place, at the right time. We help you do this by developing a content strategy, outlining your content calendar while keeping our fingers on the pulse of what’s new, and publishing your content to your website or blog, and/or delivering it via email newsletter and social media.
Professional senior care content that is published to your website not only puts your organization forward as a subject matter expert to website visitors, but it also supports your organic search engine optimization goals by adding fresh, relevant content to your site on a regular basis. Our senior care content is planned according to your needs, whether you are a senior living community discussing the benefits of socialization or 24-hour care, or a care manager or hospice provider talking about the benefits of care in the home.
Your content marketing program may include your website or blog, or it may rely on email and social media. Either way, we can manage your email marketing and newsletter program or give you the tools to do so yourself. When you publish to your website first, your content will drive traffic to your site from your social media platforms and email, increasing your brand visibility wherever you are. Our team can help you with your social media goals, as well!
When you hire professionals to manage your digital content marketing program, you will free up your time to do what you can’t hire someone to do: local sales, networking, and community building to bring in business. Our team is here to help.
Professionally Written
Every content item is carefully researched and written in a clear, easy-to-read style.
Engage & Entice
Content is relevant to your audience and their needs, right now.
Strategy & Planning
From what’s written, to when and where it goes, we will guide your program.
Stock Photos Are Included
Our editorial team will select engaging images to support your content.
Multi-channel Support
Your website, blog, email newsletter, or social media – we help you as much as you like.
Trusted Experts
Our content team understands. What you do. Who you serve. And the messages you need to convey.
How Your Content Marketing Program Works:
Our team will work with you to determine your goals and develop your content strategy. This strategy will include what your content is about, sources of content, and where and when your content is delivered.
After program setup, we will work with you on regular check-ins, reporting, and fine-tuning to best reach your goals.
Get started now.
Meet with our team to determine how we can help you meet your content marketing goals.
Content Marketing: blog, website, email, social.
Our content marketing team will help you check all the boxes. Our expert editors provide content that is professionally written by a team that understands the many facets of senior living and health care. Our mission: to help you put your best foot forward as a subject matter expert.
Our account managers are marketing experts who understand what works in marketing to seniors and their families and wider support network. As part of your team, they will guide you in strategy and your budget of time and money to help you develop a program that supports your business needs.
Make us a part of your marketing team. Drop us a note to learn more today.
Connie Parsons,
President & COO
Read about Connie
Frequently Asked Questions.
What does my content marketing program include?Your content marketing program is structured around your needs. You can choose to do one blog post per month, or more. You can do some of the writing and rely on us for email marketing and social media. We support your team as little or as much as you like.
We recommend monthly email newsletters, but for some clients bi-monthly also works well.
The best way to grow your email list is by adding clients, residents, families and community partners from your database. We can set up an online subscription form, as well.
That depends on your market. For clients like care managers, who get most of their business from referral sources, email and LinkedIn are really strong touch points. For facilities that rely on local brand and community building, social media may be key. We provide strategy planning and goal setting support to help you work through these questions.
Your print content can be used in your blog, or vice versa. For many clients, their print newsletter completely supports their blog, email marketing, and social media program.