Published: October 13, 2015
If you’re a Skilled Nursing Facility, you may find some new information showing up on your Yelp page. Yelp is partnering with ProPublica to compile and post data gathered from their own research and the Centers for Medicare and Medicaid Services, which routinely rates hospitals and nursing homes. … Read More
Published: July 23, 2015
Just like that box of breakfast cereal sitting in the cupboard, your website has a shelf life. New technologies and design innovations increase user expectations and if you’re not keeping up, you risk having people thinking you’re out of touch. This is particularly important in the elder care industry, because if people see an out-of-date website, they may get the impression you’re not investing … Read More
Published: June 8, 2015
There’s an old saying in marketing circles: People don’t buy lawn mowers, they buy short grass. Simply stated, people are more interested in the benefit your product or service provides rather than how it operates. … Read More
Published: February 27, 2015
Online reviews are everywhere. Yelp, Amazon, Google+, Open Table, and TripAdvisor are just a few. No matter what business you’re in, there’s someone out there reviewing you. If you’re not paying attention to what people are saying about you online, you should. … Read More