Published: July 7, 2016
We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More
Published: June 8, 2015
There’s an old saying in marketing circles: People don’t buy lawn mowers, they buy short grass. Simply stated, people are more interested in the benefit your product or service provides rather than how it operates. … Read More
Published: May 22, 2015
We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More
Published: March 13, 2015
In the world of eCommerce, getting more visitors to your website is the Holy Grail. Here are some tips to help you demystify what often seems like an unachievable feat. Create great content. The first rule for attracting visitors to your site is the same as it is for any marketing tool … Read More
Published: January 15, 2015
One often-overlooked area of a marketing communications strategy is public relations. In today’s media-rich environment, PR is an area that savvy companies simply can’t afford to ignore. A positive news story can go a long way in strengthening your brand and creating “buzz” … Read More
Published: January 2, 2015
Creating an effective website for your senior care organization has become a necessity in today’s online, plugged-in marketplace. How do you break through the clutter to create a site that stands out and gets read? … Read More
Published: April 5, 2013
Sample White PaperHow can you set yourself apart from the competition and get people to remember you?Offer them something of value that they can take with you when they leave…a senior fair, a conference, or your website. A white paper on senior relevant topics is the perfect solution. … Read More