While your issues may be complex, don't make them complicated.

Communicating During a Crisis

Published: March 12, 2020

Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More

Website Content & More: Sharing Updates on Coronavirus

Published: March 9, 2020

Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More

Top Ten Posts of 2015

Published: December 22, 2015

It’s that time of year when we look back at the year that’s about to end and reflect on our successes, mistakes, good times and bad. At the Bright Ideas Blog, we’re pleased that we were able to share our knowledge and expertise on a variety of topics, including the latest website design trends, using social media to your advantage … Read More

Washington Health Care Association Launches Membership Directory App

Published: June 30, 2015

We were pleased to work with our client, the Washington Health Care Association, to create a membership directory app that allowed WCHA members to gain instant access to fellow members from their smartphones, tablets, and desktops. WHCA recently launched the app, which was welcomed with enthusiasm by members. … Read More

IlluminAge Chosen as "Vendor of the Year"

Published: May 8, 2015

We were pleased to be named as “Vendor of the Year” at the annual Aging Life Care Association (ALCA, formerly National Association of Professional Geriatric Care Managers) conference in Denver April 29-May 2. Jeffrey Pine, President of ALCA’s Board of Directors … Read More

Is Online Socialization Really Socialization?

Published: March 27, 2015

Spending time with others is crucial for the physical and cognitive health and all-around quality of life of seniors. University of Chicago researcher John Cacioppo even says, “Chronic loneliness belongs among other health risk factors such as smoking, obesity or lack of exercise.” … Read More

Creating a “WOW” Conference or Convention

Published: December 2, 2014

Conference planning is one of the most challenging tasks organizations face. For many associations and companies, the annual conference or convention is their Super Bowl. It’s a chance for members to meet sponsors and exhibitors, an opportunity for professional development and meeting continuing education … Read More

How Giving Thanks Can Improve Your Health

Published: November 11, 2014

As we enter the season of thanksgiving (including The Day itself), we are told repeatedly to count our blessings and practice gratitude. Many of us stop to consider all we have to be thankful for only for a moment on the fourth Thursday of November. But does the act of giving thanks provide benefits … Read More

A Leading Edge at Leading Age

Published: October 8, 2014

We are excited to partner with Horizon House Senior Living at the Leading Age conference in Nashville this year to present Best Practices in Online Communications. Horizon House is a continuing care retirement community providing senior living and care in downtown Seattle. … Read More