Published: January 24, 2023
Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home … Read More
Published: December 9, 2022
They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your … Read More
Published: August 9, 2022
We are excited to announce an important product upgrade to one of IlluminAge’s most popular publications! For nearly three decades, our advance directives booklet, On Your Behalf, has made state-specific advance directives compliance easier for our clients. The new, contemporary patient/resident handout format gathers the “must-provide” information required by the Patient Self-Determination Act into an … Read More
Published: February 24, 2022
As all of us know, the staffing struggle is real. This is the top issue with our senior living clients currently. Provider Magazine had two features in November about staffing, one focusing on staff empowerment – keeping your staff after they are hired – and the other on the applicant experience, benefits, and your brand … Read More
Published: December 13, 2021
Fresh, interesting content is the key to success in social media and blogging. The challenge for busy business owners, marketing professionals and facility staff is the time it takes to do it right…week in and week out. A subscription to our AgeWise weekly content service can do all the heavy lifting for you. AgeWise gives … Read More
Published: September 10, 2021
We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, … Read More
Published: August 6, 2021
At IlluminAge, we’ve always advised clients to have a robust content strategy for their websites. Blog posts and other high-quality, frequently updated content establish you as an expert in your industry, motivate current and potential customers and referral sources to visit your site frequently, and can give your site a search engine boost. So when … Read More
Published: January 7, 2021
We all know assets are a good thing to have. When it comes to websites, assets are also a good thing to share – including for senior-serving organizations such as care managers, CCRCs, and nursing homes. The assets we’re talking about are the content and documents you share with or give to your website visitors. … Read More
Published: November 19, 2019
Picture a familiar scenario: You’re working with a developer. You requested a change and your developer said it was completed, but you don’t see it. So you reach out again and say, “I refreshed the page and I don’t see the change.” And the response is the incredibly common: “clear your cache.” You, as a … Read More
Published: October 31, 2019
“Hey photographer! How about getting those models to face the camera?” You’ve probably seen 1,000 versions of this stock photo—so common in the senior communications of yesteryear. Not so long ago, the IlluminAge blog was reporting on ways the baby boomer generation was stepping up to the plate to provide care for older loved ones. … Read More
Published: March 7, 2019
When you’re trying to create a new content plan, finding sources for engaging content can be a challenge - especially if you’re new to marketing … Read More
Published: November 28, 2018
You may have seen recent coverage of Yelp's review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? … Read More