Published: January 24, 2024
Anyone who has turned to YouTube for a how-to video understands the value of instructional videos. Today’s website users expect informative content, and up to 40% of consumers expect websites to have videos. And when it comes to instructions, 83% of people prefer to watch a video rather than follow text-based info. The demand for … Read More
Published: January 24, 2023
Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home … Read More
Published: December 9, 2022
They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your … Read More
Published: November 11, 2022
As an area agency on aging, your core business is to help people get access to the resources they need to live a healthy, purposeful life. And that is so important in today’s disconnected world. Yet, it gets harder each year to be “heard” and “seen” amid the blast of online traffic. Your programs deserve … Read More
Published: February 24, 2022
As all of us know, the staffing struggle is real. This is the top issue with our senior living clients currently. Provider Magazine had two features in November about staffing, one focusing on staff empowerment – keeping your staff after they are hired – and the other on the applicant experience, benefits, and your brand … Read More
Published: September 10, 2021
We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, … Read More
Published: October 31, 2019
“Hey photographer! How about getting those models to face the camera?” You’ve probably seen 1,000 versions of this stock photo—so common in the senior communications of yesteryear. Not so long ago, the IlluminAge blog was reporting on ways the baby boomer generation was stepping up to the plate to provide care for older loved ones. … Read More
Published: June 4, 2019
Social media is becoming an inescapable platform for all sorts of businesses, including senior care. If you’re not on some form of social media, you’re missing out … Read More
Published: March 7, 2019
When you’re trying to create a new content plan, finding sources for engaging content can be a challenge - especially if you’re new to marketing … Read More
Published: January 23, 2019
For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. … Read More
Published: February 26, 2018
LinkedIn is one of the core platforms businesses should tap into. It has over 433 million users, and that number only continues to climb. Business pages promote your company, provide valuable information about your company culture, and highlight current company news. … Read More
Published: January 25, 2018
Facebook pages are an excellent place to advertise services and brands. Creating a page for your senior care organization raises awareness of your brand, your services, and your mission or goals. Likes are a great way to grow our potential and current community. But creating organic engagement can be very tricky. … Read More