Update Your Communications for Your Baby Boomer Audience

Published: October 31, 2019

“Hey photographer! How about getting those models to face the camera?” You’ve probably seen 1,000 versions of this stock photo—so common in the senior communications of yesteryear. Not so long ago, the IlluminAge blog was reporting on ways the baby boomer generation was stepping up to the plate to provide care for older loved ones. … Read More

Yelp—How and Why

Published: January 23, 2019

For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. … Read More

Create a Business Page on LinkedIn

Published: February 26, 2018

LinkedIn is one of the core platforms businesses should tap into. It has over 433 million users, and that number only continues to climb. Business pages promote your company, provide valuable information about your company culture, and highlight current company news. … Read More

Getting More Facebook Likes

Published: January 25, 2018

Facebook pages are an excellent place to advertise services and brands. Creating a page for your senior care organization raises awareness of your brand, your services, and your mission or goals. Likes are a great way to grow our potential and current community. But creating organic engagement can be very tricky. … Read More

Facebook Tips and Trends

Published: August 5, 2016

We’ve discussed how to build your business with Facebook. In this post, we’d like to dive deeper and discuss some specific tips and trends that can help you make the most of this powerful marketing tool. … Read More

Case Study – Online Marketing in Care Management

Published: May 5, 2016

We launched EngAge eCommunications about a year ago. This powerful program allows senior care companies to connect with their audience through three online tools that we create and distribute for you: blogs, social media and email. Program components include: … Read More

How to Drive More Traffic to Your Blog

Published: March 22, 2016

We’ve discussed the importance of blogging before. A regularly maintained blog not only positions you as a subject matter expert, it helps drive traffic to your site and can generate leads. So how does one increase the value of a blog and drive people to it? Here’s some tips: … Read More

Demo of EngAge eCommunications

Published: March 10, 2016

Watch the recorded archive of the demonstration.Join us for a 30-minute demonstration on Thursday, April 21 at 11:00 a.m. PDT, to learn more about IlluminAge’s EngAge eCommunications program. This is a full-service online marketing program that enables your organization to harness … Read More