Published: May 28, 2026
What are the most common myths about senior living, and how can operators address those myths? A new research report aimed at helping seniors and their families make the best choice about senior living says outdated ideas about senior living residences still influence choices. Published this month by the American Seniors Housing Association (ASHA), the … Read More
Published: April 23, 2026
Running a senior care community is about people. Staff care for residents. Volunteers give their time. Residents make it feel like home. Families trust you. And that’s why acknowledging people with gratitude posts gives your community a place to shine. Social media lets you show appreciation publicly. Posting thank yous online shows the people who … Read More
Published: March 30, 2026
You probably have a Facebook page for your business. Ideally, you’re active on LinkedIn. But there’s another social media site that may not be on your radar: Reddit. What is Reddit? Reddit is a social media platform built around communities called subreddits (prefixed with “r/” as in “r/AgingParents”). Each is focused on a specific topic—anything … Read More
Published: January 22, 2026
The new year brings fresh opportunities to refine your senior care marketing strategy. But with limited budgets and countless marketing channels competing for attention, where should you focus your efforts first? The answer isn’t to do everything at once. Instead, smart marketing requires a strategic, step-by-step approach that builds a solid foundation before expanding to new tactics. Here’s how to prioritize your marketing … Read More
Published: November 12, 2025
Case Study Digital marketing created an online presence that extended the agency’s reach and create new growth opportunities. The Client Windward Life Care Founded in 2004, Windward Life Care provides aging services to the San Diego community, including home care and Aging Life Care™ management. Their team supports older adults and their families with personalized, … Read More
Published: August 27, 2025
The short answer? It depends on what you’re trying to achieve. When numbers don’t tell the story Follower count has become the vanity metric of the digital age, but it’s often a misleading measure of actual influence or success. A creator with 10,000 highly engaged followers who regularly purchase their products or share their content … Read More
Published: June 16, 2025
If you think YouTube is just about teens, vlogs, and trending music videos, then you need to revisit the platform. More older adults are discovering the site as a place to explore hobbies, stay informed, laugh, learn, and connect with the wider world. For those who work with older adults, from care managers to … Read More
Published: February 18, 2025
For senior living communities, nursing homes, and home care agencies, staying connected with families, residents, and the broader community is essential. One simple yet effective way to enhance engagement is by integrating QR codes into your marketing strategy. A QR (quick response) code is a type of two-dimensional barcode that stores information, such as website … Read More
Published: January 31, 2025
Case Study Exploring the strategic initiatives and outcomes that helped elevate online visibility on Facebook, grow audience, and drive meaningful engagement. The Client Multi-facility management company A multi-facility management company operating approximately 50 skilled nursing and rehabilitation centers across Louisiana and Mississippi, committed to enhancing quality of life through compassionate, person-centered care. The Objectives To … Read More
Published: October 31, 2024
Content is the backbone of every digital marketing strategy aimed at senior care and senior living audiences. Think of it as the battery in an electric vehicle—it powers engagement, builds trust, and when repurposed, unites the threads of your entire digital marketing strategy. Content marketing means sharing valuable, relevant information with your target audiences. It’s … Read More
Published: August 21, 2024
Ever wonder how the pound sign (#) evolved into a digital trendsetter? Originally used to denote “number,” it gained new significance in 2007 when Twitter users began using it to tag and search for trending topics. Now known as a hashtag, this symbol is a powerful tool for boosting online visibility, connecting with conversations, and … Read More
Published: July 12, 2024
Meta offers business portfolio accounts that allow businesses to manage their Facebook and Instagram pages and ad from one place. The Meta business portfolio (also known as a Business Suite or Business Manager account) is a useful tool for senior living or care providers with multiple locations to manage their Meta social media assets. If … Read More