Keeping users up-to-date on covid

COVID Website Updates—Efficient and Effective Solutions

Published: August 7, 2020

Over the course of the last several months, we have seen our clients implement many solutions for ongoing mandatory COVID status updates. For many clients, their website has become the hub of ongoing COVID communications. If you would like to improve efficiencies in updating your website, IlluminAge can help. … Read More

Email Is a Great Way to Reach Your Target Audience

Published: January 20, 2017

We recently discussed the top seven resolutions you should make this year to create a powerful online marketing program. One of those resolutions was to stay connected with your target audience through email. We included it on the list for two reasons … Read More

Case Study – Online Marketing in Care Management

Published: May 5, 2016

We launched EngAge eCommunications about a year ago. This powerful program allows senior care companies to connect with their audience through three online tools that we create and distribute for you: blogs, social media and email. Program components include: … Read More

Demo of EngAge eCommunications

Published: March 10, 2016

Watch the recorded archive of the demonstration.Join us for a 30-minute demonstration on Thursday, April 21 at 11:00 a.m. PDT, to learn more about IlluminAge’s EngAge eCommunications program. This is a full-service online marketing program that enables your organization to harness … Read More

Top Ten Posts of 2015

Published: December 22, 2015

It’s that time of year when we look back at the year that’s about to end and reflect on our successes, mistakes, good times and bad. At the Bright Ideas Blog, we’re pleased that we were able to share our knowledge and expertise on a variety of topics, including the latest website design trends, using social media to your advantage … Read More

The Power of Email

Published: November 6, 2015

Most senior care companies have a blog, a Facebook page and a Twitter account and they watch anxiously to see how many visits, likes and retweets they get. But there’s one online marketing tool that doesn’t require drawing an audience to you (“pull” marketing) and, instead, uses “push” marketing to get your message in front of your audience – email. … Read More

The Benefits of Blogging

Published: May 22, 2015

We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More

Is Good Grammar Still Important?

Published: December 15, 2014

In today’s mad rush to be the first with disseminating the latest information, people resort to short, quick messages (OMG, LOL!). While this may be appropriate for casual communication, many writers have adopted this style of writing for more formal situations. Adding to the problem, many schools have cut back on teaching the rules of grammar. … Read More

A Picture Is Worth a Thousand Words

Published: December 1, 2012

Whether it’s on your website, in your brochure, or in your newsletter, the pictures you choose truly do speak volumes about your organization.  In this age of digital cameras and quick and easy photo editing, you can have wonderful pictures of the people you care for … Read More