Published: February 24, 2022
As all of us know, the staffing struggle is real. This is the top issue with our senior living clients currently. Provider Magazine had two features in November about staffing, one focusing on staff empowerment – keeping your staff after they are hired – and the other on the applicant experience, benefits, and your brand … Read More
Published: December 13, 2021
Fresh, interesting content is the key to success in social media and blogging. The challenge for busy business owners, marketing professionals and facility staff is the time it takes to do it right…week in and week out. A subscription to our AgeWise weekly content service can do all the heavy lifting for you. AgeWise gives … Read More
Published: August 7, 2020
Over the course of the last several months, we have seen our clients implement many solutions for ongoing mandatory COVID status updates. For many clients, their website has become the hub of ongoing COVID communications. If you would like to improve efficiencies in updating your website, IlluminAge can help. … Read More
Published: January 20, 2017
We recently discussed the top seven resolutions you should make this year to create a powerful online marketing program. One of those resolutions was to stay connected with your target audience through email. We included it on the list for two reasons … Read More
Published: June 27, 2016
Our client, Franke Tobey Jones (FTJ), recently won a Silver Award for Excellence in Sales and Marketing/Digital Marketing from LeadingAge Washington for their online newsletter, which IlluminAge designs and distributes for them. … Read More
Published: May 5, 2016
We launched EngAge eCommunications about a year ago. This powerful program allows senior care companies to connect with their audience through three online tools that we create and distribute for you: blogs, social media and email. Program components include: … Read More
Published: March 10, 2016
Watch the recorded archive of the demonstration.Join us for a 30-minute demonstration on Thursday, April 21 at 11:00 a.m. PDT, to learn more about IlluminAge’s EngAge eCommunications program. This is a full-service online marketing program that enables your organization to harness … Read More
Published: March 4, 2016
Historically, seniors have been slower to adopt online technologies than their younger counterparts, presenting a challenge to senior care companies on how to reach their potential customers online. But seniors have embraced their computers, laptops, tablets and smartphones. … Read More
Published: December 22, 2015
It’s that time of year when we look back at the year that’s about to end and reflect on our successes, mistakes, good times and bad. At the Bright Ideas Blog, we’re pleased that we were able to share our knowledge and expertise on a variety of topics, including the latest website design trends, using social media to your advantage … Read More
Published: November 6, 2015
Most senior care companies have a blog, a Facebook page and a Twitter account and they watch anxiously to see how many visits, likes and retweets they get. But there’s one online marketing tool that doesn’t require drawing an audience to you (“pull” marketing) and, instead, uses “push” marketing to get your message in front of your audience – email. … Read More
Published: May 22, 2015
We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More
Published: December 15, 2014
In today’s mad rush to be the first with disseminating the latest information, people resort to short, quick messages (OMG, LOL!). While this may be appropriate for casual communication, many writers have adopted this style of writing for more formal situations. Adding to the problem, many schools have cut back on teaching the rules of grammar. … Read More