Published: September 25, 2026
When families and their loved ones come face to face with needing senior living options, it’s often a fast-track journey. They may have expected the journey, but many people find themselves searching sooner than they had expected. So what does it take for them to walk through your doors? A good online reputation is crucial. … Read More
Published: June 22, 2026
It’s late, and the adult child of a senior is doing an online search. Maybe their Dad fell recently and everything changed overnight. Maybe a hospital just said Mom can’t go straight home. Maybe it was something that worried them during a recent visit. Whatever the reason, it’s clear that the parent needs ongoing help … Read More
Published: April 23, 2026
Running a senior care community is about people. Staff care for residents. Volunteers give their time. Residents make it feel like home. Families trust you. And that’s why acknowledging people with gratitude posts gives your community a place to shine. Social media lets you show appreciation publicly. Posting thank yous online shows the people who … Read More
Published: January 22, 2026
The new year brings fresh opportunities to refine your senior care marketing strategy. But with limited budgets and countless marketing channels competing for attention, where should you focus your efforts first? The answer isn’t to do everything at once. Instead, smart marketing requires a strategic, step-by-step approach that builds a solid foundation before expanding to new tactics. Here’s how to prioritize your marketing … Read More
Published: November 12, 2025
Case Study Digital marketing created an online presence that extended the agency’s reach and create new growth opportunities. The Client Windward Life Care Founded in 2004, Windward Life Care provides aging services to the San Diego community, including home care and Aging Life Care™ management. Their team supports older adults and their families with personalized, … Read More
Published: July 22, 2025
Case Study Achieving a 45% Increase in Google Reviews and Higher Ratings with Targeted Reputation Management Strategies The Client AOM Healthcare AOM owns and operates 22 skilled nursing and rehabilitation communities across Ohio, New York, and Florida, as well as 11 assisted living communities in Ohio and Indiana. Guided by a mission to enhance clinical … Read More
Published: January 31, 2025
Case Study Exploring the strategic initiatives and outcomes that helped elevate online visibility on Facebook, grow audience, and drive meaningful engagement. The Client Multi-facility management company A multi-facility management company operating approximately 50 skilled nursing and rehabilitation centers across Louisiana and Mississippi, committed to enhancing quality of life through compassionate, person-centered care. The Objectives To … Read More
Published: September 20, 2024
In the digital age, how consumers perceive senior industry businesses often starts online, particularly through online reputation management. Also known as review monitoring and management, this practice helps businesses shape and maintain their public image. With the right tools and access, senior industry businesses can proactively manage their online reputation, address concerns quickly, and build … Read More
Published: August 21, 2023
Ranking in search for senior living can be a challenge; between niche keywords and a wealth of local competition, it can be tough to establish yourself. Getting signed up and verified on Google My Business can help you stand out. … Read More
Published: June 3, 2021
A free online listing with your news and updates, public Q&As, and customer ratings – plus visibility to 246 million U.S. internet users. It sounds too good to be true, but you get all of that, and more, when you use Google My Business (GMB). It’s a marketing tool you can’t afford not to use. … Read More
Published: October 22, 2020
Senior-oriented workplaces have the most dedicated employees we know. Every day, at senior living homes, aging services companies, and senior healthcare providers, staff provide care and companionship for our aging relatives and friends, some of it life-sustaining. Keeping these valued and trusted front-line workers fully informed about workplace issues—everything from benefits to COVID-related precautions—is critical … Read More
Published: January 23, 2019
For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. … Read More