Published: June 3, 2021
A free online listing with your news and updates, public Q&As, and customer ratings – plus visibility to 246 million U.S. internet users. It sounds too good to be true, but you get all of that, and more, when you use Google My Business (GMB). It’s a marketing tool you can’t afford not to use. … Read More
Published: October 22, 2020
Senior-oriented workplaces have the most dedicated employees we know. Every day, at senior living homes, aging services companies, and senior healthcare providers, staff provide care and companionship for our aging relatives and friends, some of it life-sustaining. Keeping these valued and trusted front-line workers fully informed about workplace issues—everything from benefits to COVID-related precautions—is critical … Read More
Published: January 23, 2019
For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. … Read More
Published: November 28, 2018
You may have seen recent coverage of Yelp's review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? … Read More
Published: May 8, 2018
Online reviews are an integral part of your business’s online reputation. Whether you provide home health care or run a nursing home, reviews about your work, staff, or facility are essential to growing and retaining your customer base. … Read More
Published: March 17, 2018
If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More
Published: April 5, 2017
When IlluminAge opened its doors back in 1989, our main focus was on creating printed educational material for healthcare organizations throughout the country. One of these booklets, A Matter of Rights, was first released in 1991 and has been updated continuously since. It remains an important resource for long-term care facilities that participate in Medicare and Medicaid. … Read More
Published: March 23, 2017
Online chat has long been a staple of many retail websites. And now many senior care companies are also jumping on the bandwagon. Is online chat right for your organization? Fortunately, as technology advances and there are solutions for both live and automated support, more organizations are likely to be answering “yes.” … Read More
Published: February 6, 2017
If you’re in the senior services business, it’s bound to happen sooner or later – someone is going to say something bad about you. Even with all of the efforts you make to provide superior care, someone is going to be unhappy about something you’ve done. … Read More
Published: May 5, 2016
We launched EngAge eCommunications about a year ago. This powerful program allows senior care companies to connect with their audience through three online tools that we create and distribute for you: blogs, social media and email. Program components include: … Read More
Published: December 22, 2015
It’s that time of year when we look back at the year that’s about to end and reflect on our successes, mistakes, good times and bad. At the Bright Ideas Blog, we’re pleased that we were able to share our knowledge and expertise on a variety of topics, including the latest website design trends, using social media to your advantage … Read More
Published: November 20, 2015
People love their holiday traditions, whether it’s lighting the menorah during Hanukkah or decorating the Christmas tree. This can present a challenge to marketers during the holiday season as they try to be respectful and inclusive of all people’s cultures and beliefs. So how does one honor … Read More