Published: August 4, 2026
Last year we reported on the effects that artificial intelligence (AI) summaries are having on search results. Google and Bing are showing AI-generated summaries at the top of search results, which means websites are pushed farther down in the results, and searchers are clicking on them a lot less. Google is emerging as the front-runner … Read More
Published: January 22, 2026
The new year brings fresh opportunities to refine your senior care marketing strategy. But with limited budgets and countless marketing channels competing for attention, where should you focus your efforts first? The answer isn’t to do everything at once. Instead, smart marketing requires a strategic, step-by-step approach that builds a solid foundation before expanding to new tactics. Here’s how to prioritize your marketing … Read More
Published: October 27, 2025
Search is evolving – quickly. While Google remains the top choice for families researching senior care and living, artificial intelligence (AI) is reshaping how people find and evaluate services and communities. For senior care marketers, understanding this shift is key to maintaining visibility and trust online. Why SEO still matters Search engine optimization (SEO) continues … Read More