Maintaining a Strong Online Reputation

Published: February 27, 2015

Online reviews are everywhere. Yelp, Amazon, Google+, Open Table, and TripAdvisor are just a few. No matter what business you’re in, there’s someone out there reviewing you. If you’re not paying attention to what people are saying about you online, you should. … Read More

Is Social Media Important for Your Business?

Published: January 29, 2015

The discussion about whether or not embracing social media is a viable marketing strategy is an ongoing debate among businesses across the country. Many companies with Facebook and Twitter accounts see no value in them. … Read More

Is Good Grammar Still Important?

Published: December 15, 2014

In today’s mad rush to be the first with disseminating the latest information, people resort to short, quick messages (OMG, LOL!). While this may be appropriate for casual communication, many writers have adopted this style of writing for more formal situations. Adding to the problem, many schools have cut back on teaching the rules of grammar. … Read More

Facebook Successes & Challenges

Published: January 3, 2014

Pew Internet just released new figures showing that “73% of online adults now use a social networking site of some kind” and confirming that Facebook is the dominant platform in number of users. As we continue to guide our clients in reaching their audiences of older adults and caregivers … Read More