Case Study
Improved Paid Search Strategies Contribute to 12.5% Increase in Traffic; Substantial Rise in Online Inquiries
35%
increase in impressions across targeted keywords.
17,000
average impressions each month.
12.5%
increase in website traffic contributed by campaign.
15
average conversions each month per campaign.
The Client
Los Angeles Jewish Health
With over a century of trusted senior care, Los Angeles Jewish Health evolved to meet changing needs. As LA’s largest senior housing provider, their campuses housed 1,000+ individuals. Serving 4,000+ seniors with healthcare programs, they offered personalized experiences from independent living to long-term care.
The Objective
Enhance brand awareness, attract new patients and residents, and drive engagement with LAJH’s healthcare services in the Los Angeles area.
By leveraging targeted PPC strategies, we achieved outstanding results, contributing to the growth and success of LAJH’s digital marketing efforts.
Increase brand visibility
Raise awareness of Los Angeles Jewish Health and its wide range of healthcare services among the target audience.
Drive patient acquisition
Attract new patients/residents seeking high-quality healthcare and senior living in the Los Angeles area.
Enhance engagement
Encourage potential patients/residents to interact with LAJH’s website, inquire about services, or call for more information.
Strategy & Execution
Keyword research, geographic targeting, ad copy, monitoring and optimization.
Extensive keyword research.
Our team conducted thorough keyword research to identify relevant search terms that potential patients/residents might use when seeking healthcare services in the Los Angeles area. We targeted keywords related to medical specialties, treatments, and senior living.
Geographically targeted campaigns.
To maximize the impact, we created location-specific campaigns that focused on reaching individuals within the Los Angeles area. We leveraged geotargeting settings to ensure ads were displayed only to users located in the desired geographical regions or showed intent for the targeted areas.
Compelling ad copy and extensions.
We crafted persuasive ad copy that highlighted LAJH’s unique selling points.
Continuous campaign monitoring and optimization.
Our team closely monitored the campaign’s performance, tracking key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). We made data-driven optimizations, adjusted bidding strategies, refined keyword targeting, and A/B testing ad variations to improve overall campaign effectiveness.
Results & Achievements
Increased brand visibility and enhanced patient and resident acquisition.
Increased brand visibility
The PPC campaign significantly improved LAJH’s brand visibility, leading to a 35% increase in impressions across targeted keywords. With an average of 17,000 impressions each month.
Enhanced patient/resident acquisition
The campaign contributed to a 12.5% increase in website traffic, resulting in a substantial rise in patient/resident inquiries and tour bookings. With an average of 15 conversions each month per campaign.
Key Learnings
Thorough research, geo-targeting and continuous optimization are crucial elements in increasing overall website traffic.
Thorough research
In-depth keyword research and understanding of the target audience are crucial to align PPC campaigns with potential patients’/residents’ needs and preferences.
Geo-targeting
Leveraging geographical targeting settings allows for efficient utilization of advertising budgets, ensuring ads are seen by the intended local audience.
Continuous optimization
Regular monitoring and optimization based on campaign performance data are essential to maximize results.
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