The new year brings fresh opportunities to refine your senior care marketing strategy. But with limited budgets and countless marketing channels competing for attention, where should you focus your efforts first? The answer isn’t to do everything at once. Instead, smart marketing requires a strategic, step-by-step approach that builds a solid foundation before expanding to new tactics. Here’s how to prioritize your marketing … Read More
Search is evolving – quickly. While Google remains the top choice for families researching senior care and living, artificial intelligence (AI) is reshaping how people find and evaluate services and communities. For senior care marketers, understanding this shift is key to maintaining visibility and trust online. Why SEO still matters Search engine optimization (SEO) continues … Read More
Case Study How Rural and Suburban Communities Use PPC to Attract Urban Seniors The Challenge Sustaining census goals for rural and suburban markets. Senior living providers in rural and suburban markets often face a fundamental challenge: The local population alone isn’t large enough to sustain census goals. These communities offer strong value propositions—affordability, natural beauty, … Read More
If you run a senior care business, you’ve likely heard of pay-per-click (PPC) advertising. Maybe you’ve considered trying it, but the terminology and mechanics seem confusing. You’re not alone—many senior care providers hesitate to invest in PPC because they’re unsure how it works or whether it’s worth the cost. IlluminAge Communication Partners specializes in digital … Read More
Case Study Boosting Kline Galland’s Online Visibility and Engagement Through Ongoing SEO and Paid Search The Client Kline Galland Kline Galland has been providing senior living and care services to the Seattle area for over a century. They serve thousands of people annually across the Pacific Northwest. Their services range from skilled nursing care and … Read More
