The new year brings fresh opportunities to refine your senior care marketing strategy. But with limited budgets and countless marketing channels competing for attention, where should you focus your efforts first? The answer isn’t to do everything at once. Instead, smart marketing requires a strategic, step-by-step approach that builds a solid foundation before expanding to new tactics. Here’s how to prioritize your marketing … Read More
Search is evolving – quickly. While Google remains the top choice for families researching senior care and living, artificial intelligence (AI) is reshaping how people find and evaluate services and communities. For senior care marketers, understanding this shift is key to maintaining visibility and trust online. Why SEO still matters Search engine optimization (SEO) continues … Read More
Case Study Achieving a 20% Boost in Lead Quality with Targeted Digital Strategies Client Cascadia Senior Living Cascadia Senior Living & Development, a senior living provider with communities throughout the Pacific Northwest, sought a strategic digital marketing overhaul to address longstanding challenges. Prior to partnering with us, their digital marketing was managed by a provider … Read More
Case Study Boosting Kline Galland’s Online Visibility and Engagement Through Ongoing SEO and Paid Search The Client Kline Galland Kline Galland has been providing senior living and care services to the Seattle area for over a century. They serve thousands of people annually across the Pacific Northwest. Their services range from skilled nursing care and … Read More
