A home care or hospice website should include the content and characteristics every effective website relies on:
- design excellence,
- consistent branding,
- conversion strategies
- search engine optimization
- responsive design, and
- accessibility compliance.
In addition, there are seven more content considerations to keep in mind in planning a new or redesigned home health or hospice website:
- your mission, vision and values
- information about your team
- pages -that support SEO goals and describe your home health, hospice, and palliative care services
- photos, videos and other visual content, as appropriate
- employment and career information and resources
- awards and other differentiating factors
- links to affiliations and relationships you have created within the larger senior care / healthcare support network in your community.