Facebook posts may not reach 100% of your audience, but Facebook is an inexpensive and fun way to communicate with a portion of your audience. Getting a simple and organized process in place will enable you to use that to your advantage.  Here are some tips from our recent webinar, “Facebook Management and Growth.”

  1. Setting goals for your Facebook presence guides your program—from what to post and when to post it.  If your audience is working professionals, will they have access to Facebook to see a post from you at 10am during the work week?
  2. Be likeable and be yourself—your posts are likely to be better received if they are personable, inspire emotion (funny, heart-touching, etc…)
  3. Simple questions can be very successful on Facebook—think one-two word answers or yes/no…and don’t be afraid to stack the deck by asking your friends and colleagues to participate!
  4. Visuals—photos or video—increase the popularity of your posts.
  5. Social media is interactive—tagging people and organizations and sharing posts from others will increase your visibility with those community members (clients and referral sources)!
  6. Having realistic expectations, especially given Facebook’s changing algorithm, is important. You can only expect 15-20% of your audience to see your posts unless they are widely shared, liked, commented upon.
  7. Paid advertising is not yet highly recommended for businesses that are not doing online retail. If you choose to test Facebook ads, be aware of this and make sure your campaign includes a clear, trackable call-to-action.
  8. Content is king on the Internet, and Facebook is no exception! Generating quality content that supports your business goals is one of the largest challenges in social media. Ask others in your organization to contribute content that supports your organizations goals.
  9. Unless your business goal is “to be on Facebook,” your content should be posted on your website / blog first and shared to Facebook at least 50% of the time.  This drives your audience back to your website for “the rest of the story,” where they are reminded of all of the programs, services, and resources your organization provides.
  10. Use Facebook Insights to understand the demographics of your audience and to learn what types of posts during which times of the day are most popular.

How can we help?

AgeWise Content Library: licensed content for your newsletter and blog including social media, alert posts to use with each article. Learn more.
Ready-to-Go: Online newsletter program with outbound email and accompanying social media posts. Learn more.
Content Management: Website development including custom WordPress content management system with blogging capabilities. Learn more.
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