Published: May 21, 2017
Many organizations include lots of external links to third-party sites on their website. Some do this under the belief it will improve their search engine optimization (SEO), which may or may not be true. Others because they want to be a valued resource for people visiting their site. … Read More
Published: May 5, 2017
We recently sent draft copy of a blog post to a client on a topic that was near and dear to her heart. She wrote back and said, “We wrote about that last year!” This raises an interesting question – how often is too often when writing about specific issues? … Read More
Published: April 20, 2017
There are many simple things people do that weaken their marketing messages. Most people aren’t even aware they make these mistakes and no customer has probably ever cited these issues as a reason they didn’t make a purchase. But subliminally, they can create an unwanted effect in your communications … Read More
Published: April 5, 2017
When IlluminAge opened its doors back in 1989, our main focus was on creating printed educational material for healthcare organizations throughout the country. One of these booklets, A Matter of Rights, was first released in 1991 and has been updated continuously since. It remains an important resource for long-term care facilities that participate in Medicare and Medicaid. … Read More
Published: March 23, 2017
Online chat has long been a staple of many retail websites. And now many senior care companies are also jumping on the bandwagon. Is online chat right for your organization? Fortunately, as technology advances and there are solutions for both live and automated support, more organizations are likely to be answering “yes.” … Read More
Published: March 7, 2017
We’ve discussed the importance of blogging and how to drive more traffic to your blog. Now we’d like to discuss blog content. What makes a good blog topic and what should you be blogging about? Here are five characteristics that make a good blog post: … Read More
Published: February 6, 2017
If you’re in the senior services business, it’s bound to happen sooner or later – someone is going to say something bad about you. Even with all of the efforts you make to provide superior care, someone is going to be unhappy about something you’ve done. … Read More
Published: January 20, 2017
We recently discussed the top seven resolutions you should make this year to create a powerful online marketing program. One of those resolutions was to stay connected with your target audience through email. We included it on the list for two reasons … Read More
Published: January 5, 2017
IlluminAge offers both custom designs and templated designs (or semi-custom designs) that meet the online marketing objectives of senior care providers. A custom design means that we create a design from scratch using your input and feedback. … Read More
Published: December 20, 2016
Yes, it's that time of year again – time to take stock and see what improvements could be made for the months ahead. Here are our top seven resolutions to increase the performance of your online marketing program. … Read More
Published: December 5, 2016
To keep your website current and fresh, you should redesign it every 3-5 years. New technologies, design innovations, and even industry regulations are constantly evolving and ignoring them can age your website quickly – and an outdated site can hurt you in search rankings. … Read More
Published: November 15, 2016
Julie was a Registered Nurse in a skilled nursing facility. One day, the facility was having a holiday celebration and Julie took a picture of some of her patients enjoying the festivities and posted it to Facebook. … Read More