Social media is becoming an inescapable platform for all sorts of businesses, including senior care. If you’re not on some form of social media, you’re missing out … Read More
When you’re trying to create a new content plan, finding sources for engaging content can be a challenge - especially if you’re new to marketing … Read More
For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. … Read More
You may have seen recent coverage of Yelp's review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? … Read More
Business pages for Facebook allow us, as marketers, to do several things: Separate a business presence from a personal presence on Facebook; Create a page with a structure that best serves your goal; Develop an audience that is interested in what your business does … Read More
Online reviews are an integral part of your business’s online reputation. Whether you provide home health care or run a nursing home, reviews about your work, staff, or facility are essential to growing and retaining your customer base. … Read More
If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More
LinkedIn is one of the core platforms businesses should tap into. It has over 433 million users, and that number only continues to climb. Business pages promote your company, provide valuable information about your company culture, and highlight current company news. … Read More
Facebook pages are an excellent place to advertise services and brands. Creating a page for your senior care organization raises awareness of your brand, your services, and your mission or goals. Likes are a great way to grow our potential and current community. But creating organic engagement can be very tricky. … Read More
IlluminAge has partnered with the American Health Care Association (AHCA) and Terra Nova Films to distribute its new Emergency & Disaster Preparedness Kit. … Read More
We’ve all heard the old adage that a picture is worth a thousand words. When it comes to senior care companies looking to entice people to their rehab, post-acute care and skilled nursing facilities or to a retirement or assisted living community, this becomes even truer. … Read More
Many organizations include lots of external links to third-party sites on their website. Some do this under the belief it will improve their search engine optimization (SEO), which may or may not be true. Others because they want to be a valued resource for people visiting their site. … Read More