Published: March 23, 2017
Online chat has long been a staple of many retail websites. And now many senior care companies are also jumping on the bandwagon. Is online chat right for your organization? Fortunately, as technology advances and there are solutions for both live and automated support, more organizations are likely to be answering “yes.” … Read More
Published: January 5, 2017
IlluminAge offers both custom designs and templated designs (or semi-custom designs) that meet the online marketing objectives of senior care providers. A custom design means that we create a design from scratch using your input and feedback. … Read More
Published: December 20, 2016
Yes, it's that time of year again – time to take stock and see what improvements could be made for the months ahead. Here are our top seven resolutions to increase the performance of your online marketing program. … Read More
Published: December 5, 2016
To keep your website current and fresh, you should redesign it every 3-5 years. New technologies, design innovations, and even industry regulations are constantly evolving and ignoring them can age your website quickly – and an outdated site can hurt you in search rankings. … Read More
Published: November 7, 2016
The Department of Health and Human Services (HHS) recently imposed new regulations on health care providers that receive federal financial assistance (e.g, Medicare, Medicaid). The new requirements include: … Read More
Published: September 22, 2016
Our very own Anne Wiltgen, Sales and Marketing Specialist, has a long history of doing good. Having worked in the public service and nonprofit sectors for 10 years, Anne brought her skills and positive intentions to IlluminAge, where she works diligently to ensure senior care clients … Read More
Published: August 21, 2016
Search engine optimization (SEO) is a popular topic in online marketing. Some consider succeeding at SEO to be the Holy Grail of the online world. At IlluminAge, we take a more holistic approach. … Read More
Published: July 7, 2016
We’ve all heard the expression “content is king.” But what does that really mean and why is good content so important to your online marketing efforts? First, let’s start with the basics. When we talk about “content,” we’re talking about the copy you create … Read More
Published: June 7, 2016
The Department of Justice recently issued a Supplemental Advance Notice of Proposed Rulemaking (SAMPRM), which outlines their intentions to bring state and local government websites in compliance with the Americans with Disabilities Act (ADA). … Read More
Published: May 20, 2016
Recently, LeadingAge magazine sat down with Connie Parsons, IlluminAge President and COO and David Virden, Content Strategist, to discuss the latest trends in senior living website design and content. A few tips that our team shared with LeadingAge were: … Read More
Published: April 20, 2016
Creating a basic website is relatively easy. There are all sorts of free website builders online and you can be up and running in almost no time at all. But creating a great website is a bit harder. Here are some of the common mistakes we've seen senior care organizations make when creating their websites. … Read More
Published: March 22, 2016
We’ve discussed the importance of blogging before. A regularly maintained blog not only positions you as a subject matter expert, it helps drive traffic to your site and can generate leads. So how does one increase the value of a blog and drive people to it? Here’s some tips: … Read More