Published: March 4, 2016
Historically, seniors have been slower to adopt online technologies than their younger counterparts, presenting a challenge to senior care companies on how to reach their potential customers online. But seniors have embraced their computers, laptops, tablets and smartphones. … Read More
Published: February 12, 2016
When organizations think of becoming compliant with the Americans with Disabilities Act (ADA), they often think about wheelchair ramps and handrails. But those living with disabilities need access to information as well, which is why there are now guidelines for creating websites that can be accessed by everyone. … Read More
Published: January 22, 2016
At IlluminAge, we use January as a time to get back to basics. As a communication services provider to senior care companies throughout the country, we know that there’s nothing more basic than creating a solid website for nursing home facilities and senior living communities. … Read More
Published: January 8, 2016
On Tuesday, January 12, Microsoft will stop supporting older versions of its popular Internet Explorer browser. The software giant is advising people to upgrade to IE 11 or its new Edge browser. Failure to make the upgrade could expose users to greater security risks. … Read More
Published: December 22, 2015
It’s that time of year when we look back at the year that’s about to end and reflect on our successes, mistakes, good times and bad. At the Bright Ideas Blog, we’re pleased that we were able to share our knowledge and expertise on a variety of topics, including the latest website design trends, using social media to your advantage … Read More
Published: October 23, 2015
While Halloween can bring out the devil in us, we still want to attract people to our business and the services we offer. One way to do that is through an attractive website that provides an easy way to find the information users need. Here are some pitfalls you’ll want to avoid if you want people to visit your site and take action on the information you provide. … Read More
Published: August 6, 2015
We’ve all heard the stories of major websites getting hacked and people’s private information being compromised. A study conducted by the Center for Strategic and International Studies estimates that as many as 500,000 US jobs are lost each year because of cyber espionage and that it costs the US economy as much as $100 billion a year. … Read More
Published: July 23, 2015
Just like that box of breakfast cereal sitting in the cupboard, your website has a shelf life. New technologies and design innovations increase user expectations and if you’re not keeping up, you risk having people thinking you’re out of touch. This is particularly important in the elder care industry, because if people see an out-of-date website, they may get the impression you’re not investing … Read More
Published: July 10, 2015
Five Rules for Creating a Successful Home Page for a Rehab/Transitional Care Facility If you’re a regular reader of the Bright Ideas Blog, you’ll notice we spend a lot of time talking about websites. We’ve discussed how to write effective copy for the Web, how to drive more traffic to your site, and how to optimize your site for mobile devices. … Read More
Published: June 30, 2015
We were pleased to work with our client, the Washington Health Care Association, to create a membership directory app that allowed WCHA members to gain instant access to fellow members from their smartphones, tablets, and desktops. WHCA recently launched the app, which was welcomed with enthusiasm by members. … Read More
Published: June 8, 2015
There’s an old saying in marketing circles: People don’t buy lawn mowers, they buy short grass. Simply stated, people are more interested in the benefit your product or service provides rather than how it operates. … Read More
Published: May 22, 2015
We here at the Bright Ideas Blog obviously love blogging. It’s what we do! But many companies struggle with coming up with ideas and taking the time necessary to create meaningful content. According to Anne Markowitz Recht of AMR Care Group … Read More