Published: November 12, 2025
Case Study Digital marketing created an online presence that extended the agency’s reach and create new growth opportunities. The Client Windward Life Care Founded in 2004, Windward Life Care provides aging services to the San Diego community, including home care and Aging Life Care™ management. Their team supports older adults and their families with personalized, … Read More
Published: October 27, 2025
Search is evolving – quickly. While Google remains the top choice for families researching senior care and living, artificial intelligence (AI) is reshaping how people find and evaluate services and communities. For senior care marketers, understanding this shift is key to maintaining visibility and trust online. Why SEO still matters Search engine optimization (SEO) continues … Read More
Published: September 16, 2025
Case Study How Rural and Suburban Communities Use PPC to Attract Urban Seniors The Challenge Sustaining census goals for rural and suburban markets. Senior living providers in rural and suburban markets often face a fundamental challenge: The local population alone isn’t large enough to sustain census goals. These communities offer strong value propositions—affordability, natural beauty, … Read More
Published: August 27, 2025
The short answer? It depends on what you’re trying to achieve. When numbers don’t tell the story Follower count has become the vanity metric of the digital age, but it’s often a misleading measure of actual influence or success. A creator with 10,000 highly engaged followers who regularly purchase their products or share their content … Read More
Published: July 22, 2025
Case Study Achieving a 45% Increase in Google Reviews and Higher Ratings with Targeted Reputation Management Strategies The Client AOM Healthcare AOM owns and operates 22 skilled nursing and rehabilitation communities across Ohio, New York, and Florida, as well as 11 assisted living communities in Ohio and Indiana. Guided by a mission to enhance clinical … Read More
Published: June 16, 2025
If you think YouTube is just about teens, vlogs, and trending music videos, then you need to revisit the platform. More older adults are discovering the site as a place to explore hobbies, stay informed, laugh, learn, and connect with the wider world. For those who work with older adults, from care managers to … Read More
Published: May 6, 2025
Case Study Achieving a 20% Boost in Lead Quality with Targeted Digital Strategies Client Cascadia Senior Living Cascadia Senior Living & Development, a senior living provider with communities throughout the Pacific Northwest, sought a strategic digital marketing overhaul to address longstanding challenges. Prior to partnering with us, their digital marketing was managed by a provider … Read More
Published: April 7, 2025
If you run a senior care business, you’ve likely heard of pay-per-click (PPC) advertising. Maybe you’ve considered trying it, but the terminology and mechanics seem confusing. You’re not alone—many senior care providers hesitate to invest in PPC because they’re unsure how it works or whether it’s worth the cost. IlluminAge Communication Partners specializes in digital … Read More
Published: March 20, 2025
Is your website—and any documents it offers to users—in compliance with the Americans with Disabilities Act (ADA)? In the U.S., government agencies (including state departments of health, many of whom we serve) are currently ensuring their websites comply with new accessibility rules issued in 2024 by the U.S. Department of Justice. Even if your organization … Read More
Published: February 18, 2025
For senior living communities, nursing homes, and home care agencies, staying connected with families, residents, and the broader community is essential. One simple yet effective way to enhance engagement is by integrating QR codes into your marketing strategy. A QR (quick response) code is a type of two-dimensional barcode that stores information, such as website … Read More
Published: January 31, 2025
Case Study Exploring the strategic initiatives and outcomes that helped elevate online visibility on Facebook, grow audience, and drive meaningful engagement. The Client Multi-facility management company A multi-facility management company operating approximately 50 skilled nursing and rehabilitation centers across Louisiana and Mississippi, committed to enhancing quality of life through compassionate, person-centered care. The Objectives To … Read More
Published: November 20, 2024
Case Study Boosting Kline Galland’s Online Visibility and Engagement Through Ongoing SEO and Paid Search The Client Kline Galland Kline Galland has been providing senior living and care services to the Seattle area for over a century. They serve thousands of people annually across the Pacific Northwest. Their services range from skilled nursing care and … Read More