Do I Need Online Reviews?

Published: March 17, 2018

If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More

Create a Business Page on LinkedIn

Published: February 26, 2018

LinkedIn is one of the core platforms businesses should tap into. It has over 433 million users, and that number only continues to climb. Business pages promote your company, provide valuable information about your company culture, and highlight current company news. … Read More

Getting More Facebook Likes

Published: January 25, 2018

Facebook pages are an excellent place to advertise services and brands. Creating a page for your senior care organization raises awareness of your brand, your services, and your mission or goals. Likes are a great way to grow our potential and current community. But creating organic engagement can be very tricky. … Read More

Is There a Missing Link in Your Website Strategy?

Published: May 21, 2017

Many organizations include lots of external links to third-party sites on their website. Some do this under the belief it will improve their search engine optimization (SEO), which may or may not be true. Others because they want to be a valued resource for people visiting their site. … Read More

The Necessity of Duplicating Important Blog Topics

Published: May 5, 2017

We recently sent draft copy of a blog post to a client on a topic that was near and dear to her heart. She wrote back and said, “We wrote about that last year!” This raises an interesting question – how often is too often when writing about specific issues? … Read More

Five Ways to Strengthen Your Marketing Communication Messages

Published: April 20, 2017

There are many simple things people do that weaken their marketing messages. Most people aren’t even aware they make these mistakes and no customer has probably ever cited these issues as a reason they didn’t make a purchase. But subliminally, they can create an unwanted effect in your communications … Read More

Residents’ Rights Compliance – A Matter of Rights

Published: April 5, 2017

When IlluminAge opened its doors back in 1989, our main focus was on creating printed educational material for healthcare organizations throughout the country. One of these booklets, A Matter of Rights, was first released in 1991 and has been updated continuously since. It remains an important resource for long-term care facilities that participate in Medicare and Medicaid. … Read More

Is Online Chat Worth the Investment?

Published: March 23, 2017

Online chat has long been a staple of many retail websites. And now many senior care companies are also jumping on the bandwagon. Is online chat right for your organization? Fortunately, as technology advances and there are solutions for both live and automated support, more organizations are likely to be answering “yes.” … Read More

Five Things that Make a Good Blog Post

Published: March 7, 2017

We’ve discussed the importance of blogging and how to drive more traffic to your blog. Now we’d like to discuss blog content. What makes a good blog topic and what should you be blogging about? Here are five characteristics that make a good blog post: … Read More

How to Deal with Negative Reviews/Publicity

Published: February 6, 2017

If you’re in the senior services business, it’s bound to happen sooner or later – someone is going to say something bad about you. Even with all of the efforts you make to provide superior care, someone is going to be unhappy about something you’ve done. … Read More