Website Content & More: Sharing Updates on Coronavirus

Published: March 9, 2020

Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More

Potential Residents Are Making Virtual Visits to Your Community—On Facebook

Published: January 15, 2020

Mom experienced some complications with her hip replacement, and the family is scrambling to find a short-term rehab solution. They talk with the hospital discharge planner and Mom’s doctor, and also with friends who have experience with local facilities. But if you were sitting around the kitchen table with them, you might notice that they’re … Read More

“Clear Your Cache”

Published: November 19, 2019

Picture a familiar scenario: You’re working with a developer. You requested a change and your developer said it was completed, but you don’t see it. So you reach out again and say, “I refreshed the page and I don’t see the change.” And the response is the incredibly common: “clear your cache.” You, as a … Read More

Update Your Communications for Your Baby Boomer Audience

Published: October 31, 2019

“Hey photographer! How about getting those models to face the camera?” You’ve probably seen 1,000 versions of this stock photo—so common in the senior communications of yesteryear. Not so long ago, the IlluminAge blog was reporting on ways the baby boomer generation was stepping up to the plate to provide care for older loved ones. … Read More

Increase Leads and Admissions for Skilled Nursing Facilities with Paid Search

Published: September 30, 2019

As consumers become more engaged in their own healthcare, online research and shopping play a bigger role in your facility’s ability to attract potential leads. Paid search campaigns can help skilled nursing facilities control the message that consumers see when they search for services, as well as ensure that the facility is visible as a … Read More

Yelp—How and Why

Published: January 23, 2019

For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. … Read More

Yelp and Nursing Homes: What Does This Mean for Me?

Published: November 28, 2018

You may have seen recent coverage of Yelp's review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? … Read More

Google My Business for Senior Living

Published: September 5, 2018

Ranking in search for senior living can be a challenge; between niche keywords and a wealth of local competition, it can be tough to establish yourself. Getting signed up and verified on Google My Business can help you stand out. … Read More

Setting Up Your Business Page on Facebook

Published: July 13, 2018

Business pages for Facebook allow us, as marketers, to do several things: Separate a business presence from a personal presence on Facebook; Create a page with a structure that best serves your goal; Develop an audience that is interested in what your business does … Read More