Published: January 24, 2023
Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home … Read More
Published: December 9, 2022
They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your … Read More
Published: November 11, 2022
As an area agency on aging, your core business is to help people get access to the resources they need to live a healthy, purposeful life. And that is so important in today’s disconnected world. Yet, it gets harder each year to be “heard” and “seen” amid the blast of online traffic. Your programs deserve … Read More
Published: August 30, 2022
This week marks a milestone for Joyce Remy and all of us here at IlluminAge. Joyce, our senior editor and content manager, is retiring after 30 years serving our clients. Joyce has brought many talents to her work over the years, but none more recognized than her deep understanding of healthy aging and what that … Read More
Published: August 9, 2022
We are excited to announce an important product upgrade to one of IlluminAge’s most popular publications! For nearly three decades, our advance directives booklet, On Your Behalf, has made state-specific advance directives compliance easier for our clients. The new, contemporary patient/resident handout format gathers the “must-provide” information required by the Patient Self-Determination Act into an … Read More
Published: March 24, 2022
Looking to enhance your tradeshow experience for both exhibitors and attendees? IlluminAge’s proprietary Floorplan Plug-in offers features for everyone at a manageable cost. About the plug-in The Tradeshow Floorplan Plug-in is a stand-alone WordPress plug-in that can be published to the URL of your preference – either a subdomain of your current site or a … Read More
Published: February 24, 2022
As all of us know, the staffing struggle is real. This is the top issue with our senior living clients currently. Provider Magazine had two features in November about staffing, one focusing on staff empowerment – keeping your staff after they are hired – and the other on the applicant experience, benefits, and your brand … Read More
Published: January 20, 2022
Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested … Read More
Published: December 13, 2021
Fresh, interesting content is the key to success in social media and blogging. The challenge for busy business owners, marketing professionals and facility staff is the time it takes to do it right…week in and week out. A subscription to our AgeWise weekly content service can do all the heavy lifting for you. AgeWise gives … Read More
Published: October 29, 2021
Anyone who works at a small association or nonprofit knows all about “wearing different hats.” During any given workday, you may find yourself doing membership recruitment, event planning, and social media – all while wishing your website were more engaging for visitors and easier for you to manage. We get it. With a small staff … Read More
Published: September 10, 2021
We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, … Read More
Published: August 6, 2021
At IlluminAge, we’ve always advised clients to have a robust content strategy for their websites. Blog posts and other high-quality, frequently updated content establish you as an expert in your industry, motivate current and potential customers and referral sources to visit your site frequently, and can give your site a search engine boost. So when … Read More