Setting Up Your Business Page on Facebook

Published: July 13, 2018

Business pages for Facebook allow us, as marketers, to do several things: Separate a business presence from a personal presence on Facebook; Create a page with a structure that best serves your goal; Develop an audience that is interested in what your business does … Read More

How to Get Online Reviews from Customers

Published: May 8, 2018

Online reviews are an integral part of your business’s online reputation. Whether you provide home health care or run a nursing home, reviews about your work, staff, or facility are essential to growing and retaining your customer base. … Read More

Do I Need Online Reviews?

Published: March 17, 2018

If you've ever shopped for a product online, you have probably read an online review. This is especially true if it's a larger purchase and you're doing some research before committing—like an on-going commitment in a retirement community or investing in a qualified home health aide. … Read More

Create a Business Page on LinkedIn

Published: February 26, 2018

LinkedIn is one of the core platforms businesses should tap into. It has over 433 million users, and that number only continues to climb. Business pages promote your company, provide valuable information about your company culture, and highlight current company news. … Read More

Getting More Facebook Likes

Published: January 25, 2018

Facebook pages are an excellent place to advertise services and brands. Creating a page for your senior care organization raises awareness of your brand, your services, and your mission or goals. Likes are a great way to grow our potential and current community. But creating organic engagement can be very tricky. … Read More

Is There a Missing Link in Your Website Strategy?

Published: May 21, 2017

Many organizations include lots of external links to third-party sites on their website. Some do this under the belief it will improve their search engine optimization (SEO), which may or may not be true. Others because they want to be a valued resource for people visiting their site. … Read More

The Necessity of Duplicating Important Blog Topics

Published: May 5, 2017

We recently sent draft copy of a blog post to a client on a topic that was near and dear to her heart. She wrote back and said, “We wrote about that last year!” This raises an interesting question – how often is too often when writing about specific issues? … Read More

Five Ways to Strengthen Your Marketing Communication Messages

Published: April 20, 2017

There are many simple things people do that weaken their marketing messages. Most people aren’t even aware they make these mistakes and no customer has probably ever cited these issues as a reason they didn’t make a purchase. But subliminally, they can create an unwanted effect in your communications … Read More

Residents’ Rights Compliance – A Matter of Rights

Published: April 5, 2017

When IlluminAge opened its doors back in 1989, our main focus was on creating printed educational material for healthcare organizations throughout the country. One of these booklets, A Matter of Rights, was first released in 1991 and has been updated continuously since. It remains an important resource for long-term care facilities that participate in Medicare and Medicaid. … Read More

Is Online Chat Worth the Investment?

Published: March 23, 2017

Online chat has long been a staple of many retail websites. And now many senior care companies are also jumping on the bandwagon. Is online chat right for your organization? Fortunately, as technology advances and there are solutions for both live and automated support, more organizations are likely to be answering “yes.” … Read More