Published: February 28, 2024
Imagine social media as a vibrant virtual celebration, bringing people together from all corners of the globe. Unfortunately, not everyone can join in on the fun. If those who post content don’t follow accessibility best practices, many individuals are left out of the party—and don’t get the message you worked hard to create. For most … Read More
Published: November 20, 2023
In the ever-evolving landscape of digital marketing, where managing advertising campaigns, social media efforts, and website performance can often feel like an uphill battle, IlluminAge’s monthly reports come to the rescue. These reports are specifically designed to provide clarity in the midst of complexity, serving as a valuable tool to help you gain a deeper … Read More
Published: January 24, 2023
Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home … Read More
Published: December 9, 2022
They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your … Read More
Published: November 11, 2022
As an area agency on aging, your core business is to help people get access to the resources they need to live a healthy, purposeful life. And that is so important in today’s disconnected world. Yet, it gets harder each year to be “heard” and “seen” amid the blast of online traffic. Your programs deserve … Read More
Published: February 24, 2022
As all of us know, the staffing struggle is real. This is the top issue with our senior living clients currently. Provider Magazine had two features in November about staffing, one focusing on staff empowerment – keeping your staff after they are hired – and the other on the applicant experience, benefits, and your brand … Read More
Published: December 13, 2021
Fresh, interesting content is the key to success in social media and blogging. The challenge for busy business owners, marketing professionals and facility staff is the time it takes to do it right…week in and week out. A subscription to our AgeWise weekly content service can do all the heavy lifting for you. AgeWise gives … Read More
Published: March 12, 2020
Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More
Published: March 9, 2020
Senior care organizations are receiving a great deal of attention as the COVID-19 outbreak progresses, and we are working closely with our clients to keep their residents, staff, and families informed during this crisis. As your communication partner, we’d like to share examples of information some of our senior care and other web clients have … Read More
Published: February 26, 2018
LinkedIn is one of the core platforms businesses should tap into. It has over 433 million users, and that number only continues to climb. Business pages promote your company, provide valuable information about your company culture, and highlight current company news. … Read More
Published: January 25, 2018
Facebook pages are an excellent place to advertise services and brands. Creating a page for your senior care organization raises awareness of your brand, your services, and your mission or goals. Likes are a great way to grow our potential and current community. But creating organic engagement can be very tricky. … Read More
Published: March 22, 2016
We’ve discussed the importance of blogging before. A regularly maintained blog not only positions you as a subject matter expert, it helps drive traffic to your site and can generate leads. So how does one increase the value of a blog and drive people to it? Here’s some tips: … Read More